That's true. The 30% cut seems to be the big sticking-point... especially for the large developers.
Just curious though... what does a physical retailer get? I know it's totally different in that it's a wholesale/retail model... but hear me out.
If a shirt was listed for $10 at Walmart... does Walmart get $3?
That's how the App Store and Google Play work. You make a $10 sale and Apple and Google automatically get $3
Those are the rules and you must obey them if you want to be in the App Store. I just think those rules need to be updated/revisited.
Hell... even Phil Schiller asked 10 years ago "
Why are we still doing 30% anyway?"