"Too many people hate Apple for no reason"
and, the feeling is, very much, mutual.
apple die-hard-fans see themselves as a different breed.
apple has cultivated that image, during its first few decades of existence - probably until the first iPhone was released.
Think Different
anti-Beige campaign
1984 TV ad
Lemmings TV ad
the lemmings ad in particular actually created a bit of an anti-apple reactionary wave for a while, since in that ad apple made its contempt of "non-apple" people so evident.
in that ad, apple made crystal clear what it thought of people who didn't promote apple.
so, "too many people hate apple for no reason" ? yeah, and its pretty much mutual.
but you can clearly see a difference on this point among people who all could be described as "apple friendly" people.
pre-iPhone friendly and post-iPhone friendly.
post-iPhone friendly people like their iPhone, and express deep doubts about apple as a company.
pre-iPhone friendly people are (as you could predict) hard to describe:
there are (were?) the iconoclasts. the techno-nerds; the "font" enthusiasts (apple rendered various fonts and international characters much better than windoze); and, of course, the designers. an odd amalgam that never gave apple a lot of market share. until. iPhone.
in the beginning there was apple. then with iPhone, apple become AAPL.
but it was too late. the stockmarket movements of APPL have always been known as "contrarian".
the stockmarket types dont trust apple, so they dont have confidence in AAPL.
this dichotomy and the "us vs. them-sim" was a backbone of what apple was. its heritage.
for better or worse, Tim et alia have successfully worked to tame that heritage and make it into one of the world's most highly valued companies.
the biggest difference between Steve and Tim is that Steve was a marketing type. Tim is a tactician.
but the "us vs. them-ism" is still being employed (successfully). its the same template. only the specific product features that are used to show this are different.
plus ça change, plus c'est la même chose