So by equality, you mean boring socialist conformity? What about being able to differentiate on more than just price? Why are you against consumer choice? Do you hate freedom?Why have that when it's much easier to avoid it all with a regulation that would apply equally to them all? Seems simpler and less of a hassle with easier and more consistent experience and enforcement.
Do you not see the irony on posting such a thing on a site about Apple product? The 1984 ad?