I'm still confused why "dating apps" get charged the 30%
I thought Apple didn't get a cut from non-digital purchases?
Apple doesn't get 30% from a transportation arrangement like Uber or Lyft, right?
So why would Apple get 30% from a dating arrangement?
But I guess that's what this whole Dutch dating hubbub is all about!
Now we are getting to the crux of the matter. Currently Apple, operating on 50% Americans pockets can unilaterally mandate charges for whatever within an App of any business on users devices. From software licenses, to groceries … health insurance … you name it, sky is the limit. As long as the final deal (click the buy button) happens in-app (wait for an Apple chip in your arm, we aren’t yet there, say a in-arm purchase device …get the pun
. As ridiculous as this in app principle and boundary to charge commerce fees or not may sound as pretext, this is the on going practice of App Stores today.
The fact that they don’t currently charge for the in-app sale of say groceries, cars …, X or Y, … all without actually selling nothing of these things it does not mean that it will not come in the future. They are doing it now, dating arrangements an example out of many of such things. In fact, considering the company policies seam to be so fluid, over what to charge and not, it might, in 10, 20 years who knows. There is no regulation conditioning such practice that businesses and customers can rely on.
Apple’s in-app-purchase device changes commerce game completely in very profound and negative ways. For the first time, since ever I guess, through the use of technology a company can apply force for the installation of a device on properties that aren’t theirs (user smartphone and businesses software properties) to bill for whatever thing the company wants to bill in return or using an consumer OS. Empowered by a market share of smartphone sales.
There are simply no legal boundaries and regulation for the application of such a device like there are with others used for similar practices, say electrical meter boxes. In comparison, the in app purchase device, is like an commerce meter, a commerce surveillance system within the citizens pocket. Whatever you buy in App, Apple knows. If it does not know, either its ready to be banned, or does not want o know … yet.
You may think that, Apples current policies protect you from abuse but it makes no sense. This its the line of though that leads to your current post. The way I see, Apple is already the abuser when mandating fees over the sale of things it does not sell, host or distribute. All based on a fallacy, that we already discussed and that was broken in pieces using simple logical reasoning.
I believe that laws needs to evolve to actually cope with the fact that the digital matter is as real as the physical matter. An App, is as much as of a device as an iPhone. Just because one cannot physically touch an App, it does not make it less. Especially when we are at the border with things such as VR, Smarhouses, Cars, Glasses … Arms (wait for actual accessible bionics). If Apple did with iPhones what digital businesses are doing with their Apps, they could give the iPhone for free, yet they would still need to pay the Stores for distribution and hosting the device in the shelves. Same principles.
You may think, that regulating this would be bad for Apple businesses. Well I believe otherwise and have some facts to back this line of though up. Take a look at the HomePod, another Apple device. It was build exclusively for Apple services, keeping the digital world at bay … Well the HomePod was discontinued as it was not really that usefull. Meaning, digital businesses with their Apps bring incredible intangible value to Apple devices that are built towards their contributions. Value that Apple is able to convert in devices sales and their own services exposure and sales (trillion valuations).
If Apple back than applied the HomePod way to the iPhone design … entirely focused on Apple services … I wonder if it would have a different result. Anyway this is speculation. I’m glad it did not, I am glad it came with the App Store, its lovely to have a central place to get Apps from anyone. Let’s keep it that way.
We just need recognise that for the public to benefit from such a thing and businesses such as Apple to have a profit and incentive to sell and distribute software devices, Apps: digital businesses and users do not need opt in for App Store fees on the sale of things it does not sell, host or distribute: music, videos, “TV” broadcasting, dating arrangement, remote lessons of whatever, remote communication … groceries, insurance, transportation … whatever ... commerce in general that might happen in App …. makes no sense. No sense at all and its an abuse of power over the smartphone users and digital businesses that have them as customers! Its just a machine built that way that no smartphone buyer actually opted in, neither did businesses as policies changed in time in the middle of OS updates, better displays, performance, cameras …. Its all down to the application of clever communication, application of business leverages typical of conglomerates and market pressure. Nothing more.
If you take the human dating and mating context as a motif to bring to light a practice, you’ll discover that the Dutch have a very sophisticated sense of humour.