The *biggest* reason people don't buy apple is...
...You can't buy 'em anywhere- ("Apple Store? what's that?" ) but when there *is* someplace where the average user shops that sells macs, Joe Blow asks about the Apples, because they look a lot cooler-
"What are those?" (points at $1600 imac)
salesman:"Oh, right- Macs don't work with anything else except other macs"
"Uh, ok. They sure do cost a lot more. I want a computer like my neighbor/brother-in-law has. Whud you got like that?"
salesman: "right over here we have 2100Mhz pentium 4's starting at $499..."
The end.
Macs are easier and more beautiful, but that's all. They are also more expensive and run less software Never mind that the amount of software is sufficient for most people, and just about *anything* that anyone could wnat to do could be done well on a mac. Never mind that they aren't really more expensive, considering the number of features and quality of parts. Lay people don't understand any of this.
So, all my top 3 priorities (the only things *really* holding apple back) have to do, not what apple should do with its products, but what it should do to attack myths and consumer impressions.
3. Get best buy, circuit city, sears, etc., to either sell them *or not*, not change their imnd all the time. Apple should consider selling machines at *Wal-mart* and Target. I'm not making a joke either. Admit it, most of you lie the snob appeal and exclusivity of macs, but yet you wonder why no one buys them. See #1. You can't have it both ways. I think macs would sell well to the walmart crowd- the people who shop there don't look at specs at all- they buy the coolest *looking* electronics they can find (even f it sounds like sh*t)
2. Deal with the Mhz myth *somehow*, whether it be joining up and pumping the clock speeds, or switch to a different spec and quit publishing the embarrassingly dinky clock speeds. Brutes don't understand things like parallelism, pipelines, etc. They a single qualitative index to refer to.
1. Stop making 'ma and 'pa and joe blow feel ugly and 'out of it', and that macs are too good for them, intended for slick california hipsters. Not everyone in the country wants to look like some LA creative type ('degenerate know-it all whippersnappers')
my guess is, SJ and most of the rest of you would wouldn't be *caught dead* using a machine from walmart, even if the quality etc. were consistant with apple's excellent quality now!
