This is me. I'm looking forward to finally making the jump to a Mac, as I'm currently a lifelong PC user. The MBA is definitely the one I want, but it doesn't make sense to me to get an M2 that's already a year and a half old when the M3 version will hopefully be coming out soon. But if a Windows laptop that I really like should happen to come out in the meantime and tempt me... Apple might lose the chance to win me over. I'm currently using a 2nd gen Surface Laptop that has served me well for almost 5 years. If MS releases the 6th gen before Apple puts out the M3 Air, I might go for that instead.They need to update the Air quickly. A decent chunk of potential customers will now be waiting for the M3 versions after the MBP launches and another decent chunk of potential customers will ask their techie friend and be told to wait for the M3 versions. I suspect the only thing holding back a lunch is the lack of M3 chips. My guess is that the M3 chips for the Air come from the newer 3 nm process N3E at TSMC (with higher yields). I believe high volume manufacture of that process was scheduled for last quarter, meaning new products in Q1 of 2024 are likely.
Also, no way this gets an event to itself. If it hitches a ride with the Vision Pro then maybe, otherwise I predict a press release: the design and M3 chip details have already been presented (same for the next Mac Mini). The only Mac event left this generation is likely to be the Mac Studio/Pro and M3 Ultra chip. Potentially I can also see the M3 MBPs getting a bump at WWDC (e.g. M3 chips using the N3E process with additional CPU/GPU cores due to improved yields / less binned chips).
I'm probably not the only one who feels this way, so it's in Apple's best interest to get new MBAs out. I hope they won't wait until summer/back to school time.