There is also the rumored low cost MacBook, which is expected to replace the MacBook Air later this year.
https://www.macrumors.com/2018/05/29/pegatron-to-make-arm-based-apple-macbook/
"Pegatron is likely to land orders from Apple to produce an ARM-based MacBook model, codenamed Star with a series number N84, according to industry sources."
We're seeing things like
AMD GPUs being integrated into Intel CPUs and RAM being soldered directly on the motherboards (MacBooks, Mac mini, low-end iMac) or even
integrated into the CPU itself (package on package) if the ARM transition rumours turn out to be true.
So if Apple really wanted the most bang for their buck, they would design a single motherboard for both this new low-cost MacBook and the new Mac mini (whatever their actual names will be) and could also be used inside the iMac. The new Mac Pro could have multiple slots for motherboards, making upgrades easier and spreadable over time. Buy a one-motherboard Mac Pro to begin with, then add another one a year later.
The MacBook/Mac mini/iMac/Mac Pro would have separate boards for their ports and other connections, the Mac mini would convert the GPU lines to an HDMI port, the iMac would convert the same lines to its internal display, etc.
If they could make it technician-accessible, they could make more profits by selling more upgrades to
a lot more users
every year across all lines all at the same time, lower their own shipping costs, lower their inventory space requirements, lower the environmental impact of upgrading your computer, etc. This solution is so obvious and efficient, I don't know why Tim isn't pushing for this idea.
Maybe it's why we're seeing delays all over the place and rumors of a "modular Mac Pro". It would also explain weird placeholder computers like the iMac Pro which makes no sense for pro users.
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IMO, a device like that would be welcomed by the customer, but it would cannibalize other offerings in the computer line... and that is bad for Apple and their shareholders.
I'm tired of hearing this "cannibalize other offerings" argument because it removes things like needs and price from the argument.
- People who want a headless computer will never buy an iMac.
- People who need power will not buy a Mac mini.
- People who need to be mobile also won't buy a Mac mini.
- While we're on the subject, real pro users don't want an iMac Pro or even a trashcan Mac Pro, they want an actual Mac Pro like the old Mac Pro tower.
- People who cannot afford an iMac will buy a Mac mini. Or a non-Apple computer, which is the worst kind of cannibalization because instead of Apple making less profits, they make no profit at all. And then those people don't buy an iPhone, don't buy an iPad and don't subscribe to Apple services. That's even less profit.
The top guns at Apple may have enough money to buy whatever they want every time they want something, the rest of us only buy what we can afford.
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If Apple only sold the iPhone there would not be an ecosystem and that is one of the major selling points. Thats why Apple makes so much money, when you have an eco system like Apples the actual parts of the ecosystem don't need to be all that great, they just need to work well together.
Steve Jobs used to run Apple with a commitment to excellence and a brutal rejection of "good enough".
So, has Apple become "it doesn't need to be all that great" under Tim Cook's modus operandi?
edit: all this merging of posts makes it hard for people to upvote comments because you rarely agree with all the points of merged posts.