Tim Cook needs to be fired immediately.
First he allows Apple to knowingly steal someone else's blood oxygen work and ship it, then he refuses to acknowledge the theft resulting in a ban that is costing Apple and shareholders half a billion dollars in sales per week for as long as it runs. He could have picked up the phone any time last week and called Masimo and settled this out and avoided the ban. He didn't. He's a failure as a leader. The momentum he inherited from Steve Job's Apple is long since expired and he can't just be a caretaker CEO anymore who tries not to mess up the growth trajectory. He has to be a real CEO, and he's not suited for it. Time for someone new, who cares more about Apple customers and Apple products than whether Apple will make 82 or 83 billion this quarter.
First he allows Apple to knowingly steal someone else's blood oxygen work and ship it, then he refuses to acknowledge the theft resulting in a ban that is costing Apple and shareholders half a billion dollars in sales per week for as long as it runs. He could have picked up the phone any time last week and called Masimo and settled this out and avoided the ban. He didn't. He's a failure as a leader. The momentum he inherited from Steve Job's Apple is long since expired and he can't just be a caretaker CEO anymore who tries not to mess up the growth trajectory. He has to be a real CEO, and he's not suited for it. Time for someone new, who cares more about Apple customers and Apple products than whether Apple will make 82 or 83 billion this quarter.