Exactly.
Yeah, the hate and cynicism is perplexing and makes me wonder why the agents of this hate even buy Apple products. If you check the haters in each thread you’ll find it’s largely the same people spreading their anti-Apple toxicity every chance they get. The upside is that with each Apple advancement more and more members of this death cult self-identify and volunteer for my filter list. 🙏🏽
Do you mean Tim Cook took over when Steve Jobs had created the Apple we know today, and where his contribution to Apple has not really been in the same league as Steve's, as without Steve and ironically his venture into NeXTOS Apple would likely be a consigned to a historic comment about a company long gone.
Siri is an AI assistant, as is Alexa, but where the buzz of AI seems to infer some wonderful new idea when its not. It has been developed, so as the electric kettle! (tic)
Maybe that’s what I’ve been getting wrong? I’ll try Portuguese. Multiple shopping and to do lists or simple calendar entries… Siri has been a total disaster for me. Worse than useless. A total disgrace in 2024.
That's not entirely true, i think Apple understood the previous approach was somehow difficult to improve with marginal benefits and that's where LLMs came to change the game, one may argue it came too late, but everybody knows that companies only prioritise features that hand them a competitive advantage, and customers were already using Alexa and google assistant as gimmicks the same way as Siri.
There's still the PT-BR/PT-PT ambiguity that could be addressed eventually, but that's more of a business issue rather than a technical one, and so far llm's aren't going to solve that as well. But it isn't such a big deal, at least now i can listen to portuguese text on iMessage even if the main Siri language is English, but, this feature should be available all across the system and probably will. That's probably a feature that relies on more RAM as well.
We mean the Tim Cook that co-created the modern Apple with Steve Jobs. The one that created the global manufacturing, operations and logistics platform that allowed Job’s vision to be realized. The Tim Cook that Steve Jobs knew, respected, and chose from amongst the billions of people on the planet to lead a post-Jobs Apple. The Tim Cook that honored Steve Job’s trust by taking the baton and leading the team at Apple to lap every other company on the planet to create the world’s first billion-user-scale compute platform, Trillion dollar company, spatial computing platform and more. That is the Tim Cook we speak of. These facts are visible to everyone. How we chose to respond to them speaks to who we are — not who Tim Cook is.
Tim Cook never co-created the modern Apple. A ridiculous comment. Tim has been great at what he does best, marketing, but don't ever kid yourself he had anything to do with the modern Apple that was the result of Steve Jobs and his NeXT OS, hence Apple bent over backwards to entice him back, buying up NeXT lock stock and barrel for $400m in December 1996.
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Apple's shift to develop its own AI technology to keep up with competitors was today detailed in a The New York Times report.
![Apple-Silicon-AI-Optimized-Feature-Siri-1.jpg]()
Citing sources familiar with Apple's work, the report explains that the decision to revamp Siri was taken early last year by Apple's most senior executives. Senior vice president of software engineering Craig Federighi and senior vice president of Machine Learning and AI Strategy John Giannandrea are said to have spent several weeks testing OpenAI's ChatGPT to understand the ways in which the competitor made Siri look antiquated. The Siri team purportedly failed to receive attention and resources compared to other groups inside Apple, and the company has struggled to recruit and retain leading AI researchers.
Apple executives are said to be concerned that AI threatens the iPhone's market share because it has the potential to become a more compelling operating system with an ecosystem of AI apps that undermine the App Store. Apple apparently fears the iPhone becoming a "dumb brick" compared with other technology.
This conclusion triggered a significant reorganization at Apple amid determination to catch up in the race to develop AI tools. The company moved to reallocate employees and resources toward AI, and the change of strategy was a contributing factor in the decision to cancel its electric vehicle project. Apple's upcoming iPhone 16 models will supposedly feature more memory to support AI features.
Apple is expected to reveal a series of AI tools at its WWDC keynote on June 10, including an improved version of Siri that is more conversational and capable, with the ability to "chat" rather than merely respond to individual queries. The company is working on making Siri better at handling tasks such as setting timers, creating calendar appointments, adding items to Reminders, and summarizing text. Apple plans to market the new version of Siri as a more private alternative to rival AI services because most requests will be processed on-device rather than remotely in data centres. See the full The New York Times article for more information.
Article Link: Report: Revamped Siri to Be at the Core of Apple's New AI Strategy
Hmm .. Marketing?? Where does that even come from given the fact that Tim Cook is an Industrial Engineer ?? PSA: Earning a Duke MBA did not make Tim Cook a marketer — it made him a smarter Engineer and business leader than uninformed and unaccomplished MR pundits.
Hmm .. when did Google release its LLM-based Smart Assistant? Which Google laptop, smartphone or tablet outsells or achieves higher customer satisfaction than the respective Apple device? 🤔 Answer: NEVER AND NONE.
You make good points. There was good reason for Apple to spend $700 million to acquire NexTOS and bring Jobs back to the fold. But there was also a good reason that Steve Jobs (probably the greatest influence on American daily life in the 20th century) himself hand picked Tim Cook to run Apple. He wanted Apple to survive and prosper in the long term, and Cook was and is the right man for that effort.
Funny, I use Siri every day for mulitple tasks. I ask it to play music, sometimes by artist, sometimes an album, sometimes by genre. Adjustments like Play, Pause, and volume work fine with Siri on a gen 1 HomePod. I use Siri to add reminders and to add items to a shared grocery list. i use Siri to set multiple timers while cooking. I use it to setup driving directions to placed I haven’t been to. I also use it to call people on my Contacts list. I have a few HomeKit switches and use Siri to turn a few lights on and off. It almost always gets it right And when it does get it wrong, its pretty easy to do over and that is usually enough.
