There is more to this than just revenue. Focusing on that as a primary point generally shows a loss of innovative focus allowing your company to become overtaken. History has demonstrated that with many “big” companies. Revenue is key but innovation is a must for successful longevity. Innovate or stagnate.
One big trend coming out of the AP region is the inovation in phone design. A large portion of that is driven by the use of super apps. With super apps, the “who” in hardware design becomes second when you can just take your app with you. As a result, innovation and gimmicks become the new development driver. A smoother swipe or new sticker doesn’t drive sales. Think of store-fronts. If it doesn’t catch the eye …. Cool looks. Super charging. Foldables. Cost. Gimmicks like a giant camera. AI.
The iPhone used to be the driver for hardware, camera, and display. Now they are still very good but no longer the leader or driver. The iPhone is a front runner but it is one of the pack. They are still used as comparison items because of their past.
Alternative stores, usually OEM driven allow manufacturers to show off special features to drive customer interest. These are frequently not allowed in the Play Store or are region locked. The OEMs are using innovation to drive sales as they know that with these items the brand is second. Look at Apple. When was the last time you saw a launch line?
Here in the US, many of the AP region devices are not available. I have ordered a few when I find ones that work on here and a carrier will allow. Some real surprises. I recently found the 1+ 12 is a sub $1k device that pushes the 15PM and S24U. I am currently impressed with the Magic V2 - a foldable that is super thin and even folded is basically the same size as the 15PM. OS needs help but there are launchers.
Apple has become … complacent? VP is nice but not seeing it as the next big thing. The watch used to be king but others are rapidly catching up. Announcing features like candy that are software add-ons while ignoring current deficiencies while trying to tighten the grip around the current user base. This behavior has caught the eye of regulators globally. While other companies shrug and move on with development, Apple is seeing how they can minimize impact to their control.
Apple has the ability to become an innovative powerhouse once again. Their development has become tentative. Too do that they need a “risk taker”, a “visionary”. Tim has not demonstrated this ability.
I’ll use myself as an example: if my kids had not gifted me a 15PM, I would still be using my 13PM. Other than speed, and that is marginal, there really isn’t any difference.
Last item. Imagine if all the phone models were available in the US. What is the impact? That is a thought.
I appreciate your thoughtful reply. The regional revenue distribution (on top of global supply chain) was used to demonstrate that Apple is already a global player in response to your comment that Apple needs to “evolve globally”. I’m still puzzled about what that actually looks like.
Regarding innovation, Apple has always been a fast follower technologically in every era. They did not pioneer the personal computer, graphical interface, portable audio players, smartphone or tablet computers — the they made them better and more accessible to ordinary people.
While competitors experiment with new technology (displays, camera, processors, memory, etc.) and form factors in public, Apple silently and deliberately takes their time and introduces new products or changes to existing products only after they are convinced that the change deserves to exist, can be profitably and sustainably produced and are ready for public use.
That has been Apple’s formula for success. Some view experimenting in public as “innovation” while others view it as gimmicky — for example, shipping a foldable to be first while knowing that the screen will prematurely degrade and fail or a smartphone with a fan for active cooling. That is not Apple.
The first Apple computers including the Mac, iPod, iPhone, iPad and now VisionPro* were not the first in their categories and they were all derided as not innovative when launched, however they all became the industry leading products in their class in term of quality, usability, reliability, sustainability and profitability (*jury is still out on VP).
Paradoxically today’s Apple critics are pointing to many of these products as examples of how Apple is no longer “innovative” even though these products weren’t considered by the Apple critic cohort at their time of launch as innovative — go figure. 😂
Net-net: Apple is guided by its own definition of innovation (novelty that deserves to exist, usable, high quality, reliable, sustainable and profitable). It’s not glitzy or gimmicky but it works for Apple and it works for me. 🙏🏽