I agree that Apple should get into the TV market. But not for all the reasons you suggest. At the end of the day, I have no cord clutter with my TV. My ATV attaches to the rear of the TV with Velcro, and attaches via a short HDMI cable. I don’t even know it’s there. It’s totally integrated with the set via CEC, which is not perfect but works well on my TV. I stream my audio via an aptx LL dongle to a subwoofer. Apple could improve peripheral integration, and design in this regard. But aside from that, unless they offer the ATV integration as a dongle like the Firestick, I would hate to invest Apple premiums into a TV panel which while surely an improvement over the horrors of Android TV, will just as surely be obsolete well before the EOL of the TV.
Washing machine makers keep producing new appliances every year with slight improvements and people keep buying them. But not the same people. Just like a washing machine, a TV is a major appliance commodity. Everyone needs one. Expecting people to upgrade their 65-75 TV display every 2-3 years to get smart function improvements when a $100-200 discreet add on box will accomplish the same thing is unreasonable.
I think a lot of the marketing over the last decade has been about dead end ideas like 3D, curved screens, etc but if you can get a solid picture and sound within the Apple ecosystem, then software could offer enough to keep it alive for several years at least. Apple have always tended to do mainstream tech pretty well, and would probably put enough in it to give it shelf life. The year old Apple TV 4K is a reasonable starting point for functionality, and who knows what else could be done with sound and video resolution tech that’s optimised for the ecosystem.Problem with a lot of TV's is the physical tech that goes into them at manufacture limiting how far software can go. Dead end sooner rather tan later.
I was thinking the chips for OS etc.I think a lot of the marketing over the last decade has been about dead end ideas like 3D, curved screens, etc but if you can get a solid picture and sound within the Apple ecosystem, then software could offer enough to keep it alive for several years at least. Apple have always tended to do mainstream tech pretty well, and would probably put enough in it to give it shelf life. The year old Apple TV 4K is a reasonable starting point for functionality, and who knows what else could be done with sound and video resolution tech that’s optimised for the ecosystem.
Something that would be useful for ATV in general is a programme guide.
Tell me about it - we have a Panasonic from 2011, where most of the apps you could initially use at purchase have gone the way of the mammoth; the Apple TV 4 we own keeps us going fine even after 3 years and shows no sign of letting us down, even with Bluetooth 4, hdmi 2.0 and other specs that may have been superseded. That’s because the software is capable of being upgraded on the Apple TV as the specs have a certain degree of redundancy, and the Panasonic’s are too proprietory.I was thinking the chips for OS etc.
HDMI hardware for 1.4 or 2.0a is fixed, specifications for dealing with this are laid down. New advances such as hardware 2.1 or new formats, unless they can be software upgraded, are limiting.
Edit. iPad threw a wobbly and messed this up.
I expect this panel I have to last at least 5 years and hopefully longer. I don't expect the apps to last. The hardware will run at the correct specification as it is set down now. Add an OS beyond input control and handling and there is a weak link. The hardware might well be capable of going on but adding in an OS past picture control and channel select and there in lies an issue as soon as the owners want to pull the plug.
I find it even funnier, that to get a dumb display from them, you need to look at their pro and signage department, where you will pay double the consumer's smart-screen amount. Go figure.And yet Sony and other tv companies keep producing new tvs year after year with slight improvements, but people still buy them? I dont think your point works as an argument against an apple tv set. I think an apple tv set could fit very well into the apple ecosystem, what they would charge for it would be a different issue.
Tell me about it - we have a Panasonic from 2011, where most of the apps you could initially use at purchase have gone the way of the mammoth; the Apple TV 4 we own keeps us going fine even after 3 years and shows no sign of letting us down, even with Bluetooth 4, hdmi 2.0 and other specs that may have been superseded. That’s because the software is capable of being upgraded on the Apple TV as the specs have a certain degree of redundancy, and the Panasonic’s are too proprietory.
The point is there is more mileage in a device such as the Apple TV because of the specs; applied to a TV set with all the potential that optimisation allows, will allow a tv device to last considerably longer than an equivalent branded tv, and they already make money, albeit with ultra narrow margins. The value however is in the services and the infrastructure. The apps change, yes, but a lot of apps you can download today would still work on an iPhone 5. If you are worried about graphics, for games, then I can see you have a point, but for me the ATV is a general Audio visual device not a PS4.
There is some of that, you could argue that why did we bother with shifting from a 30" CRT but 4k is a game changer. Technological and content and user and delivery, all a step up from HD. When I first saw native (non compressed) 4k and transmitted 4k, it really is a step up past HD, enough for me to go get a new TV.Its kind of fun to see the industry leaders reinvent the wheel, get you all excited about a product you were already excited about or thought couldn't get better. The picture just keeps getting better and better. If you ask I personally don't have the Apple TV 4k but it seems the Apple product delivers on bringing high quality and more application content then the regular smart Tv, not to mention it's easy upgradeable I'm sure, so sure to have a longer production run before being viewed as outdated.
Nelson
There is some of that, you could argue that why did we bother with shifting from a 30" CRT but 4k is a game changer. Technological and content and user and delivery, all a step up from HD. When I first saw native (non compressed) 4k and transmitted 4k, it really is a step up past HD, enough for me to go get a new TV.
Samsung are now selling 8K TV's. That might be a game changer purely down to people wanting the next gen but the jury will be out for a while I think. I understand that the upscaler is superb.
Of course it needs to be fed to a larger 4K screen however I can see the difference on smaller screen. Industry reports are interesting. One I read the other day using world wide sales data showing the growth was quite healthy if you are a 4K TV sales person however if a manufacture only sells 4k then a slam dunk.I don't know that 4K is a game changer for the average TV. I think the main difference between 4K and current OTA transmitted TV is the fact that its not really 1080p, it's 720p and 1080i. Both look amazing on my 65" TV, but nowhere near as good as my 1080p bluray content, and even streamed 1080p content. I find it very hard to distinguish high quality 1080p from 4K. HDR is the game changer for me.
The reality is, with a similar signal, a 55" or less TV from an average viewing position is going to look about the same with a 1080p source as it does with a 4K source. HDR will make a significant difference either way. For OLED, 65" and larger TVs, 4K might make a noticeable difference depending on the viewing distance. Obviously the larger the screen and the closer to the screen, 4K starts to become indispensable.
There is some of that, you could argue that why did we bother with shifting from a 30" CRT but 4k is a game changer. Technological and content and user and delivery, all a step up from HD. When I first saw native (non compressed) 4k and transmitted 4k, it really is a step up past HD, enough for me to go get a new TV.
Samsung are now selling 8K TV's. That might be a game changer purely down to people wanting the next gen but the jury will be out for a while I think. I understand that the upscaler is superb.
While a lot of these smart TVs are good now. Down the road they rarely get updates and brand new apps usually come to streaming boxes first.
I got a TCL Series 6 with built in Roku and barely use my ATV3 any more. The Roku App Store is huge and I have found every app I need. I can use one input (and one remote) for Netflix, Amazon, Playstation Vue, ESPN, and Movies Anyware is huge (I just wish more film studios would participate). The interface is not as nice but I don't really care as the extreme convenience far outweighs a pretty UI for me.
The only reason I see for getting a 4K ATV would be if I invested heavily in HomeKit devices.
I got my mom TCL Roku set. It handles everything built-in: Netflix, Amazon Prime, CBS All Access and my Plex server.
It's great! And the one remote is simple... though she still needs her cable-box remote. But it's a lot easier than having a 3rd remote for the AppleTV and remembering to switch TV inputs.
Highly recommend!
I truly enjoy and get a great deal of use out of my Apple TV's. I have a "smart" TV (Vizio P Series 2018 model) but use the "smart" features sparingly. I cut the cable 10 years ago over total disgust at programming.
I have Netflix and Hulu along with 100 Mbps (down) internet service. All 3 cost me 65 dollars a month.
During football (US) season I upgrade to Hulu live. (costs another $30 per month - Sept thru Jan)
I find the user interface with my Apple TV 4 and 4K very easy. (The snags and confusing interface comes inside of Hulu) I invested in a good antenna for OTA broadcasts (which for some reason I find are superior in picture quality overall) So basically when a football game is on my local channel I use OTA. My only complaint is that my Apple TV 3's are not able to be used with the Hulu upgrade (Hulu Live) during the 5 months a year I subscribe to that upgrade. I will eventually add more Apple TV 4K's when I add more 4K TV's in the house. I will keep my ATV 3's for use with my ethernet connected Air Play system in my home. (They are great for that coupled with my AirPort Extreme and gigabit switches/ cabling throughout) Like all my other Apple devices the Apple TV's have lasted a very long time and "just work"
OTA picture quality is better because the signal is less compressed / higher bitrate than either cable or streaming. My problem is I live in apartment so I'm stuck with an indoor antenna and the reception is very weather dependent.
Yeah WebOS is now fluid and no lag with the new version of LG webos , i am attaching a pic of the webos https://www.techwibe.com/wp-content/uploads/2017/07/IMG_20190114_120307-1.jpg?w=2000&ssl=1I've been using an apple tv for the last few years very happily with my (now) dinosaur-ed old TV. Having bought a lovely new LG 2017 4k tv, the OS on it seems pretty damned good: Netflix, Amazon, Youtube, NAS streaming with Plex, BBC iplayer, etc all in fabulous resolution and the TV seamlessly picks the correct resolution without me having to guess or change settings.
So I'm just wondering since everyone talking on here about the Apple TV 4k must equally have a new TV with an equally good inbuilt OS, what are you all doing by adding an extra box? What is the value that you see, other than adding itunes as a subscription source which is no big deal given all the others out there, and adding some games which equally seems no big deal if you have a proper gaming machine under the telly.
Am I missing something? Genuinely, I expected to hop out and buy a new apple 4k box to fit underneath the new tv and am struggling to see a reason why. Plus I see all these complaints about it not really handling the resolution or the colour stream or the sound particularly well...