I'm aware that iOS is already present, at my last job we made some client software for internal systems. However, the purpose of this collaboration is to get a stronger presence in "enterprise" environments. Porting of software, and package deal sales will certainly help.
I mainly reacted to this comment, which you repeated in the last response as well:
Because that is the complete opposite of what is happening here, albeit with the help of a partner, but also with things like AppleCare catered for this as is mentioned in that TC article.
Yeah fair enough. That is my age showing. Enterprise was a very different scene prior to iDevices.
Your are correct.