That's how they play the game. It's a total repeat of the USA Vs USSR geo-political false duopoly to create the space race, arms race etc. etc. It's a false construct, false competition.
This time and in this context it's a kind of USA Vs EUSSR dynamic, so the US provides the maverick cutting edge innovation (silicon valley effect), then the single block EUSSR politburo push through this kind of centralised regulation and affect the whole system by being such a large global market block, it gets implemented and adopted by devs internally and externally because they all want to play in that bloc, sorry "market", it's command and control centralisation by the back door ( but it couldn't begin until most of that tech was smuggled or exported to CCP, to establish the new computing or manufacturing and tech bloc to undermine the US dominance), the end game is total world domination and big tech is one of those means to achieve it. Simple terms it's a Good cop bad cop in a simple sense.
Ha ha so many disagree with my proviso comments, one wonders are they even in the EU, if they are they must have taken the kool-aid, for those that "disagree" do you even EU bro?
“There will be, in the next generation or so, a pharmacological method of making people love their servitude, and producing dictatorship without tears, so to speak, producing a kind of painless concentration camp for entire societies, so that people will in fact have their liberties taken away from them, but will rather enjoy it, because they will be distracted from any desire to rebel by propaganda or brainwashing, or brainwashing enhanced by pharmacological methods. And this seems to be the final revolution”
― Aldous Huxley
I'm sure we'll all enjoy our imminent upgrade to "hate speech" or to be more accurate, the EUSSR EOL of freedom of speech for all the gulag.
Sometimes it does feel like Apple resist this but they also seem very much part of the the big ESG love's too, so it's hard to tell.