Having extensively tried Gemini, Copilot pro, Perplexity, and many more, I really wonder why would Apple chose to become totally reliant on Google for that. What's the benefit?
If it's about the scale and the capacity, then Microsoft should be well placed as well. And they're willing to invest into any market they can. That would at least be a decent alternative on the mobile sector. That being said, any provider would do as long as Apple is willing to pay for the cloud computing (and here again Google or Microsoft would gladly take the check so they wouldn't mind)
If it's about the innovation, then why don't they buy Claude, Humane, Perplexity AI or any of the "small" contenders who are making waves right now.
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I'm really lost when it comes to understating the direction Apple is going right now.
It was easy when all there was to manage was the next iPhone or Macbook iteration. Engineers did optimized performances, Tim optimized costs and margins.
Now that it's about making decisions on what the next product(s) should be, Apple gives the vibes of a company not knowing at all where it goes. It's been a few years already, and you can really start to see a trend of failed attempts.
The Car ->axed after 10 years
The Apple TV's interface and goal (is it just a roku? a console? a home hub without a proper home app ?)
The Homepod -> is it a smartspeaker ? Then why make it so difficult to use anything else with it ?
The Airpods Max -> All that money for just a pair of headphones you can't use properly for anything else? Sony's XM4 and 5 can do so much more for less. If you pay the Apple tax, you should at least get something the others dont do, or at least not as well (the 5k screens of the imacs or macbook pro for instance with their best of class calibration)
And of course the jury is still out (and I'm being kind here) about what the usage of the Vision Pro should be, in a context where people are short of money and watching even more than before what they'll get for their money.
Don't be fooled by the "high" sales of some products. Products that sell well are those where we already know what the usage is, and why it's worth paying the premium. Anything new is pretty anecdotic or simply a failure, only bought by the hardcore fans (which are still many) who don't look at the expense.
This is very concerning as an Apple user, and I didn't even talk about the software (hey Apple, I'm using Java - yes it's still a (big) thing in research - stop messing with your OS).
Of course, YMMV. If you're one of the few "pros" who are the still in Apple's target, you may as well find that everything is perfect. For the rest of us, not so much.