I won't go as far as to say Apple is dead to me, but yes I am disappointed. I have had every year's model iPhone and been an enthusiast, but in my opinion this really marks the end of the Jobs period.
I know we shouldn't say things like "Steve would have done this or that", but I wholeheartedly believe that Steve would not have allowed the X to be this phone. He might have allowed this X to be the iPhone 8 model (and not released those), but for the premium priced model he would have insisted, as the X as the 10th anniversary phone, having some new cutting edge feature that nobody else has, so everybody would be going "I don't care if it's $999, shut up and take my money" instead of complaining about the price because it's an evolution of not much new.
Holographic Siri, anyone? Just an idea, but you get the point, they should be skating to where the puck WILL be, just like in their Gretsky quote, not adding current industry features and calling that the future.
Now with the Cook era, I really think unless they can come up with something truly new, they're going to be the next Microsoft type company, always putting out the safe choice, improving a bit on competitor offerings, but not being the innovators. And that makes me very sad.
Agree on most accounts.
Money wise there are many alternatives to the iPhone purchase at a variety of price points.
I laugh at the people, I want the phone but don’t want to pay the price.
I want filet mignon and lobster tails 3 times a week.
One thing being overlooked is the capabilities of the phones and the apps available.
I’ve used the Apple Watch and iPad to shoot a number of training videos.
Last night I discovered Clips while walking through an Apple store.
The X has been a very productive tool for me, well worth the $.
Yes Gretzky’s quote is impactful. Hasn’t apple done just that though.
With the phone, eliminated the mechanical home button for a haptic, Siri, facial recognition removing the need for a button, App Store, and so on. Let’s not forget the headphone jack.
Apple may not be the “best” in some people’s eyes but they surely push the industry and drive advancement.