In all seriousness... all companies will change course that people don't like. Apple is not the ultimate company and they shouldn't be treated as gods. They just happen to make good things, but their charm is wearing off. That's a whole 'nther issue.
I have always been a supporter of Apple, not just because of the company logo or Steve Jobs, etc. But because I have high expectations when it comes to products that meet my standards, which I feel Apple has always has in terms of products that convenience my lifestyle and workflow with products like the MacBook, iPhone, iPad, EarPods, Apple Watch etc.
But I agree with you that they shouldn't be treated like they are some hierarchy praiseworthy company. They make mistakes, and they are far from perfect. Most importantly what makes Apple a successful company, it's not just selling the best made product, but they have to have the customer service that stands behind their product. And that's another reason why I support them.