That was the first thing I thought of when I saw the Pride banners, "Why not just use the old logo?!" Maybe they're planning to bring it back?
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Apple Launches New 'The Notebook People Love' MacBook Air Ad
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Even more to the point, all the stickers chosen put the Apple logo on a pedestal. They're not a sticker of their favorite band, batman, or the avengers or some crap like that. They're creatively highlighting the love for the Apple logo.
It's a billboard in motion. No need for details and specs on the ram or the OS. Just a reminder that people love Apple.
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When you see a drink Coke billboard, does it explain the benefits or taste or how it's manufactured? No. It just says Drink Coke. Or even just Coke. Or Pepsi, or whatever. This is just a billboard in motion. Like 99% of the ads these days.
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I think Apple wanted the ad exactly how we saw it.
A perfectly positioned MBA might look odd - 'too perfect', and ruin the effect.
They've probably done hundreds of side by side comparisons - this is the one they wanted us to see.
I wish you luck in your business but your designs don't interact with the Apple logo in a clever way so I wouldn't buy them. You need to design clever ones to get people's attention, especially creative types.
P.S. I would have sent this advice privately but your profile wasn't set up for that.
Now saw the full-res ad today on the Apple site...
I am still wowed that Apple actually is *really* using the 6-color logo again in their advertising. Hopefully we will see the logo appear on products again in the future. That would be very awesome if Apple brought the logo BACK because that little colored Apple logo did so much to make every product look quality, hip, and cool. I mean it. I miss the logo very much.
I am still wowed that Apple actually is *really* using the 6-color logo again in their advertising. Hopefully we will see the logo appear on products again in the future. That would be very awesome if Apple brought the logo BACK because that little colored Apple logo did so much to make every product look quality, hip, and cool. I mean it. I miss the logo very much.
Do you come to this forum just to moan? I seem to remember your username coming up a lot on an iWatch thread...
I think you're underestimating the emotional power of this. It's not about specs or features, it's about the emotional connection that people have with their computers. Many people name their computers, after all! Customisation and use play into that - given the scuffs, etc, these may actually be computers owned by Apple employees or average customers, even.
The affection that people have towards a brand is incredibly powerful - see the feel good polar bear Coke commercials. They say little about 'Coke' as a drink, but they play on your emotions.
Okay apparently nobody else noticed...
Am I the only one realizing Dre's influence on this ad? Clearly The Doctor definitely chose this Hudson Mohawke song for the ad and clearly he knew it was time for an ad like this. Am I the only one getting that vibe? Don't get me wrong, I LOVE IT. I'm just wondering if I'm the only one that caught that?
Am I the only one realizing Dre's influence on this ad? Clearly The Doctor definitely chose this Hudson Mohawke song for the ad and clearly he knew it was time for an ad like this. Am I the only one getting that vibe? Don't get me wrong, I LOVE IT. I'm just wondering if I'm the only one that caught that?
How is it possible that you have an octopus decal and not a dog or other common animals decals? It seems quite weird
I know it's a joke, but keep in mind that the classic Apple symbol and the LGBT rainbow are completely different rainbows. The placement/arrangement of the colors are COMPLETELY different.
This is freaking awesome. I love all my decals. So does this mean they'll begin selling them? Because although I don't mind waiting to get them off the boat from China after four weeks of waiting, first-party decals would be way cooler.
No but there is a lot to moan about.
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Maybe so, can't say I've ever had an emotional attachment to my computer but I guess some people might. I hate sentimentality in adverts. It's lazy and just tells me they have nothing interesting to say about the product.
Who is this ad aimed at? 10 year old girls? Seems like it to me.
Hmmm, I just turned 50 and I have a Snoopy and Woodstock sticker on one of my MacBook Pros. Helps me distinguish it from the other MacBookPro I often have open side by side. Still deciding on a decal for that one.
What you call "sentimentality" other people call "establishing a product as a lifestyle brand" and not just a random hunk of boring hardware. Basically, it says people who use non-Apple computers aren't as passionate about them and don't see them as anything more interesting as a generic hammer. Certainly nothing they would accessorize to make them more publicly custom and a statement of the owner's personality and interests. There are people who just see their car as a means to get from point A to point B and other people who like to trick them out because they love the car and want it to represent their personality. Other people dress their pets or get a tattoo. When a product does that, it helps create product loyalty.
I seem to remember hearing something about Apple moving all of their advertising internal to the company and not farming it out to outside ad agencies a while back. Does anyone remember that?
I wonder if this is an example of Apple's own in-house advertisement design and direction?
As for the add itself I have to agree with the others who love it. I think it hits right at the heart of what it is to own an Apple product: you connect with it emotionally and you make it your own.
I wonder if this is an example of Apple's own in-house advertisement design and direction?
As for the add itself I have to agree with the others who love it. I think it hits right at the heart of what it is to own an Apple product: you connect with it emotionally and you make it your own.
Like this?
https://www.etsy.com/listing/154735...computer-low&gclid=CMfJjs3N2r8CFctzMgodozYAPw
Slightly different but very close
Close, but I think my friend wanted the exact same one which is near impossible to find...