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Apple Launches New 'The Notebook People Love' MacBook Air Ad
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That's more like it Apple. Brilliant funky witty and makes the samsung 'bash apple ads' look like 1990 cell phones ads in comparison. My favourite as since 'bounce'.
They had to once it became apparent that Samsungs blanketing of every channel internationally for the better part of a year actually worked.
Indeed. The mere thought that they update these models yet another time, trying to sell them as "new", without an edge-to-edge retina screen... makes me feel a bit...
It makes me sad that you don't see the brilliance. Of course it's all deliberate. Even though it's the same computer and all the grunge is digital not real, nevertheless it's meant to look like lots of different computers all with various stickers, therefore the grunge moves the stickers look like they've been stuck on by real people, and the computer and shadow shifts deliberately to give it a proper analogue feel.
Believe me, there is nothing, not a single detail that is not deliberate. Even the way that it mines the collective unconscious with the famous bullet through the apple shot.
Missed the Boat
Definitely one of the best Apple commercials in a while. Loved the retro logo at the end. Although, I think we might be seeing some of the Beats culture rubbing off on Apple here.
https://www.apple.com/macbook-air/stickers/index.html#video-stickers
Definitely one of the best Apple commercials in a while. Loved the retro logo at the end. Although, I think we might be seeing some of the Beats culture rubbing off on Apple here.
https://www.apple.com/macbook-air/stickers/index.html#video-stickers
One of the best ad they made in years i think.
I also think the pair of glasses at the beginning is a tribute to Steve.
I also think the pair of glasses at the beginning is a tribute to Steve.
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I think it's a great ad. Apple have recently been moving away from their long-time ad agency, TBWA. So perhaps this was one of the first ads developed by Apple's new in-house team.
It may not quite have the sugary, slick production values of TBWA's work. But at least it doesn't suffer from the "designed for focus groups" blandness that has plagued many of their recent ads.
I can't help feel this advert is heavily influenced by Dr Dre, and it actually is a brilliant ad!
Love this ad, LOVE my Air
I've owned both sizes of Air, and I can definitely say the Air is the best laptop ever made. It seriously is awesome!
This ad is so fun and cool; though I like their previous ads, I have to say I enjoyed this one much more. I like the direction they're headed with this ad. And as other posters have mentioned, they didn't have to bash any of their competitors, even though Microsoft has been challenging them with the Surface Pro 3. They just show why people love their product. I think this ad will be really successful. I know I love it. And I certainly LOVE my Air.
I've owned both sizes of Air, and I can definitely say the Air is the best laptop ever made. It seriously is awesome!
This ad is so fun and cool; though I like their previous ads, I have to say I enjoyed this one much more. I like the direction they're headed with this ad. And as other posters have mentioned, they didn't have to bash any of their competitors, even though Microsoft has been challenging them with the Surface Pro 3. They just show why people love their product. I think this ad will be really successful. I know I love it. And I certainly LOVE my Air.
Those ads you are talking about were made by their in house marketers. But soon they are pulling all of their ad work in house so we'll see...