For the people questioning how real it is, here is what I saw at http://www.apple.com/mac just moments ago:
I like it. If you pay close attention, they actually used people's personal MacBooks. Each Mac is a different and some have scratches and signs if wear.
Of course I get the ad. I'm just pointing out that Apple has never released an ad where every tiny detail wasn't considered.
And slow one day before earnings release.
Oh well, tomorrow we can debate the relative merits of holding $150+ billion in cash and marketable securities.
I'm sure Arn will be speeding things up after such well-put commentary.
The song is 'Chimes' by Hudson Mohawke, nice idea for an ad.
you see the rainbow apple logo flash in at the end?
nice!
whoa, supreme and undftd.
this is beautiful. i want to put a sicker of an aborted fetus on my macbook lid. that should get a lot of looks
Yep, I'm pretty certain we saw the same video as you.
Does anyone know if the in house team or the ad agency made this ad?
I loved it
Here is a picture of my retina MacBook with bright orange translucent cover. Don't like it? Sue me.