Originally posted by ddtlm
This rumor claims that IBM will go from a 130nm 970 to a 90nm 970 to a 90nm 980 in about a year, which is absolutely, undeniably, a crock full of ****. They just can't make money throwing away processor designs every 6-8 months. Intel has been on their 130 nm P4 for just about 2 years, and they have a far far larger number and value of processor sales than IBM. It is very reasonable to assume that the winter G5 refresh will be using exactly the same 130nm PPC970's as are used now, just clocked higher. Even the summer revision might use them, although 3ghz seems pretty fast. When IBM finally does get a 90nm replacement out the door, there's no reason that it has to be related to the Power5. It could be, but it sure would be a lot more cost effective for IBM to slap more L2 on a 970 and call it good for another year, or more.
I hate to break it to everyone, but in the real world, processors do not undergo radical changes very quickly. It just costs to darn much.
A little wary of interfering with your tirade here, but I think this is a plausible move...
You're right that they can't do this ever year, but they can do it once, and now seems like the right time.
The 970 shipped long after the Power4. It was an afterthought-- probably for the blade market. Apple was an after-afterthought, which is why the Altivec is hacked in the way it is.
Now suddenly these stripped versions of the Power series look like a really lucrative idea. By designing them concurrently, you can optimize for both designs and it saves you some cash through efficiency.
My guess is we'll see the Altivec more integral this time as well. Wanting to get the power savings of the Power5 into the lineup (both IBMs and Apples) as quickly as possible is also a marketing requirement too, I'm sure.
In the end, they save half a design cycle on the 980, but it's a one time gain. After that the chips come out at a normal rate again. Maybe they haven't maximized their profit on the 970, but it's a one time loss with the hope of growing revenue by advancing on the technology curve.