Understood. As far as I know, it appears that they are at the upper bound of where retail jobs are in the area. Comparatively speaking, Apple likely offers comparable or better benefits as well. Could be that this all comes down to “we want a say into how our managers act” in which case, it’s not really about pay or benefits at the core of it.
Yes, but, many people, understanding that they want to live a reasonably comfortable life, aren’t trying to have that life revolve primarily around a retail job. If they can get 60k for a retail job, then good on the union if they’re able to get that out of Apple. And, I’d be happy for them to do so. Heck, if they can get 200k a year for a retail job, THAT would be SWEET for them. It might not be likely, but I wouldn’t bemoan them getting it.
Very likely, these stores have had a history of bad management, the employees have done all they feel they are able to within the system to effect change and formed the union because:
1. They plan to be working at Apple for awhile as the pay and benefits are good and they’re not interested in working anywhere else, and
2. They don’t want to have to deal with bosses that are not focused on their personal well being.
They want to like going to work and doing what they do, and they can’t do that if the manager is making it a bad place to be. “Quit and go work somewhere else” isn’t really an option because they’d have to take a pay/benefits cut to go ANYWHERE else (and who knows, maybe that’s why the management was not listening to the employees. They’re thinking, “You’re already working the best job in the mall, do you know how many folks are asking for applications ALL the time? What more do you want?” And, those managers, I believe are what may cause unions to continue to spread within Apple.