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Apple's iPad Air Adopts IGZO Technology for Thinner, Lower-Power Displays
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No, I believe you're thinking of OLED. I have an OLED screen on my phone, it's meh.
So where is that annoying person who couldn't shut about Apple not using IGZO? So guess what, Apple does. Now get over it.
Get one. My iPad 4 feels very heavy compared to my iPad Air. HUGE difference.
True, but they could have at least announced it at the keynote, since "regular" apple users don't watch the keynote.......just saying....
Why didn't they advertize this?
I had my heart set on IGZO so when they announced the Air and said nothing about it, I was so pissed off at Apple for not having used this technology. I came very close to not buying the iPad and waiting until the next gen with IGZO came out. With its excellent marketing, I wonder why they dont advertize this or that they use Gorilla Glass for example. They could lose a lot of customers. Its really amazing technology and the only complaints I had with the iPad was because of no GG or IGZO. Just add RAM in the next gen and it will be perfect.
I had my heart set on IGZO so when they announced the Air and said nothing about it, I was so pissed off at Apple for not having used this technology. I came very close to not buying the iPad and waiting until the next gen with IGZO came out. With its excellent marketing, I wonder why they dont advertize this or that they use Gorilla Glass for example. They could lose a lot of customers. Its really amazing technology and the only complaints I had with the iPad was because of no GG or IGZO. Just add RAM in the next gen and it will be perfect.
From what I read, WOW
I can't wait to get my iPad Air which arrives tomorrow. Coming from a iPad 1 to iPad Air.
Wow! Watch your neck. That kinda transition may cause whiplash!
From what I read, WOW
I can't wait to get my iPad Air which arrives tomorrow. Coming from a iPad 1 to iPad Air.
My goodness. Man, you're gonna be blown away. I was when I went to my mini from my iPad 1, so I can only imagine what you'll be feeling tomorrow!
One thing I wonder is why Apple made no marketing mention of this move. They glazed over it as being more efficient, lighter, and faster with emphasis on the A7 and M7, all without mentioning the introduction of a display technology that'll surely make its way in all their mobile products much like the Retina Display did.
I shared your confusion but after thinking about it, it actually makes a lot of sense. They want to advertise "The iPad." They don't want you thinking of any other company or technology. They don't want you to think Gorilla Glass or IGZO made the product great, it was Apple who made it fantastic.
I think putting too many names and technologies with an announcement downplays the master creator in a sense. Of course the geek in all of us wants to know the specs! But they're more concerned selling this stuff to the average consumer than the 1% spec drooling nerds. 
Good point. I make my tablet purchase decisions solely based on screen technology. I don't care about a complete redesign, reduction in thickness, and huge reduction in weight.
Technology moves so quick now that all tech is dead because there is always something better coming out.
Now for macbooks
This has made me question getting a MacBook Pro with Retina in a few months. I don't need the power but I want the beautiful screen
To wait another year or not...I shared your confusion but after thinking about it, it actually makes a lot of sense. They want to advertise "The iPad." They don't want you thinking of any other company or technology. They don't want you to think Gorilla Glass or IGZO made the product great, it was Apple who made it fantastic.
I don't know what you're talking about! There is plenty of room on the back of the iPad for dozens of brand stickers
/me imagines the thinness and battery life of the iPhone 6 using an IGZO display.
Chances are they'll shrink the battery, make it thinner, and advertise same battery life as 5S
Especially when you consider all the tech terms Phil Schiller throws out there during the keynotes, he could have mentioned this.
I couldn't stand my 1st gen iPad, and I swore I would never buy another iPad. However, that all changed with this years iPad updates. Bought one last night and I absolutely love it! Can't wait to get my Keyboard portfolio case soon!