I don't even think Bose actually attends the High Fi shows, they aren't considered anything but "Lo Fi". there are other products for the same money that have much better sound quality. Bose and Beats just know how to market to the masses that are easily manipulated by marketing BS.
If you want to see what's on the market, the best place to go are these many audio shows they have and there is usually one in big cities once a year. That's where a lot of audio mfg bring their headphones and other products to listen to.
Here's a list of the various shows if you are interested.
http://www.enjoythemusic.com/showreports/
These are show reports from past shows and they have both headphone based products all the way up to the super expensive systems.
Just as an FYI, I know someone that actually owns an Infinity IRS system he bought used and he listened to a pair of Audeze headphones and he thinks the headphones are just as good in terms of sound quality as his monstrosity of a system. the headphones cost a couple of thousand and the IRS system costs considerably more when you consider all of the power amps, etc. that it takes to drive the system. So, spending $1000 to $3000 for a pair of headphones are actually a bargain when you consider what it sounds like. If you've never heard a pair of these high end headphones, you'll never know what you are missing. It doesn't cost much to listen to a pair in the audio store.