The problem isn't that one's privacy is for sale, but that the majority of users are not willing to pay for an option which would be more respectful of one's privacy. Why do people feel entitled to use a service like Facebook for free?
Apple's business model was never illegal under the original antitrust laws in the EU, that's the whole point. That's why a new law had to be created in the form of the DMA.
I wasn’t talking about Apple, and neither were you, we were talking about Facebook. If the EU wants to try and make it harder to sell user‘s privacy that is a good thing. Changing the laws and requiring compliance with new laws isn’t some weird abnormal thing, it is perfectly normal government behaviour.
You keep saying users should have to pay for privacy, the EU disagrees, I think that the EU is right, privacy shouldn’t be for sale. Also, no one is saying facebook can’t serve ads, they are saying they can’t serve targeted ads without consent. If they can’t get that consent freely they don’t deserve to get that consent.
You just described the business model of every game console in existence.
Game consoles themselves are largely not profitable. Unlike iPhones the primary means of monetizing the investment in a game console is through its software. Apple monetizes iOS software development with hardware.
Also Has been pointed out many times: Game consoles are not smartphones and do not have the importance or influence of smartphones. Bringing up game consoles is just a red herring and has nothing to do with the DMA. It’s just an attempt at distraction.
I have a growing suspicion that the EU is going to reject every proposal by Apple which entails them collecting any amount of money from developers who publish apps outside of the App Store. Fairness has nothing to do with it. It's protectionism, and it's the right of the EU to engage in it. Just be honest that it's really about propping up their own local businesses, especially a particular music streaming company who happens to command over two-thirds of the entire market.
That’s your suspicion, and as I’ve said, the EU has a reasonable case as to why they might limit Apple’s ability to double monetize the IP.
Analogy time (I don’t normally like them but since the EU seems to be moving towards treating the iPhone more like a utility i think this one works).
Your internet utility charges you a fee to use their services.
Your internet utility then doesn’t also get to charge all of the big data consumers on their network (Netflix, Amazon Prime etc…) a second charge for access to the utilities customers.
Apple charges you a fee to buy your iPhone
Apple also charges developers a fee to access users who have iPhones
This second charge may be found to be illegal under the DMA.
I just don’t believe the argument that Apple is insufficiently monetizing their IP when they can afford to pay out 3 times as much on share buybacks as they spend on R&D (and that R&D includes the ridiculous 10 billion dollar car project)
I also don’t buy it because they only monetize those who have no other choice or are smaller. They can’t force their IP monetization on Uber, Lyft, Amazon, Walmart etc.. because those companies are too important. So they clearly don’t actually
need to monetize their IP, they want to do so for everyone (as we’ve seen by leaked emails) but they can’t when the company is important enough. This is not FRAND. This is exactly the problem with their current IP licensing. They (Apple) seem to know that devs are already important enough to give them SDK access for the mere $100 per year. They only extract additional revenue from developers who are small, the exact opposite of what a FRAND term would do.