Call it wishful thinking or delusion, but I do think we will get a smaller phone from Apple once every 4-5 years, not to break the new market share and get new customers, but to get those holding onto their minis and SEs for dear life because we simply donāt find bigger phones to be good. Iām not upgrading to 6.1 and especially 6.3 inch phones anytime soon. I skipped everything from 8 to 13 mini and Iām not planning to jump ship anytime soon. The 6.1 phones are simply uncomfortable to use. I have one in my household and I absolute hate it. They are too big for sports, too big for one-handed use, too cumbersome when you have your hands full with groceries/baggage or whatever else. Indeed, many have stopped commuting for work since 2020 and had their time to get used to a bigger phone while working from home, but itās not everyone. I donāt think we have seen proper figures of mini vs max (not the pro line) and I suspect they sold equal amounts as i see them in the wild (in France) in equal amounts, if not more of mini actually. Probably the price of a max is a factor too. In any case, time will tell, but for now, at least for me, I used to upgrade every year until they started bringing out big phones. Thatās when my yearly upgrades stopped. Not everyone wants a large phone.
