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wideEyedPupil

macrumors member
Aug 24, 2012
88
34
For $10bn he could have pretty much purchased Rivian, NIO or Lucid outright, had working market delivered vehicles they could then use to innovate from there. Including manufacturing. It's basic stuff, $10bn effectively written off for a product which was never core to the business when they could have partnered or acquired is getting a career ending event for nearly any other company on the planet.
Apple wasn't interested in being an "also make" in EVs, they were speculating on the future of self-driving cars making passenger automobiles heavily software dependent, with potential for transport as a service models emerging. Musk tried to sell Cook the Tesla business around the time he had to put his own fortune on the line to stop Tesla going insolvent. Cook blanked him apparently.

Tesla's efforts at fully autonomous driving and no doubt Apple's own efforts have shown it's much more of a challenge than some believed it to be. they got out of the game b/c they couldn't leverage the Apple ecosystem into transport, for now.
 

wideEyedPupil

macrumors member
Aug 24, 2012
88
34
Apple is clearly failing to keep up with the innovation in the marketplace, their products were once the gold standard for innovation in tech and under Cook this has taken a back seat to profit. The two go hand in hand, the iphone 15 is no more than a mid market phone, the 16 will be the same.

That's why $100bn was wiped off the value in the past week or so and over $400bn since the peak. It's computing line up is now no more innovative then some brands that you can buy for half or a third of the price. Focus needs to move back to innovation and not milking customers for every penny they can whilst delivering standard tech.
the M-series macs are mid-tier offerings in personal computing? Ok, then, can't agree. iPhone may be their number one seller but it doesn't define Apple as a company.

I agree with your observation has moved to rentier-capitalism and is more interested in milking their customer. THere should be a US Congress or EU parliament class action against Apple for their predatory pricing of DRAM and SSD memory in their products and the efforts they extend to prevent 3rd party upgrades and repairs to DRAM and SSD. it shows contempt for their billions of users, frankly. Apple definitely needs to make sure they don't make themselves into some kind of legacy maker, but i don't think that is assured as yet, even if the finance and marketing departments are having too much influence over pricing policy and "customer capture" at Apple these days.
 

wideEyedPupil

macrumors member
Aug 24, 2012
88
34

iPhone Sales by Region (mm)​

YearAmericasEuropeChinaJapanRest of Asia Pacific
201570.333.971.21512.2
201662.934.658.314.614.8
201769.336.851.615.313.3
201874.838.244.814.914.2
201965.736.331.414.812.8
202073.337.334.914.714
202184.356.142.917.817.3
202299.85643.615.217.2
202398.156.843.714.617.8
Who cares? They are communists, so let them have their own communist products.
thank god for the US education system, or poverty there of.
 

bushman4

macrumors 601
Mar 22, 2011
4,039
3,519
Time for Apple to put more serious time into the iPhone!
We need better hardware improvements
Not just AI
 

frownface

macrumors 6502
Mar 15, 2020
278
344
Apple wasn't interested in being an "also make" in EVs, they were speculating on the future of self-driving cars making passenger automobiles heavily software dependent, with potential for transport as a service models emerging. Musk tried to sell Cook the Tesla business around the time he had to put his own fortune on the line to stop Tesla going insolvent. Cook blanked him apparently.

Tesla's efforts at fully autonomous driving and no doubt Apple's own efforts have shown it's much more of a challenge than some believed it to be. they got out of the game b/c they couldn't leverage the Apple ecosystem into transport, for now.

And look at what's happened to TSLA since 2018; their market cap was 57BN at the end of it. Apple had the cash on hand at the time too. Not picking up tesla was a huge fumble on tim's behalf and a big miss for AAPL holders.

I also have no doubt at all that apple owning tesla would've made it a better run company than the elon run tesla today too.
 

Hails09

macrumors 6502
Apr 22, 2022
327
344
And look at what's happened to TSLA since 2018; their market cap was 57BN at the end of it. Apple had the cash on hand at the time too. Not picking up tesla was a huge fumble on tim's behalf and a big miss for AAPL holders.

I also have no doubt at all that apple owning tesla would've made it a better run company than the elon run tesla today too.
Apple where never buying a car company or a tv company because they don’t want the overheads
 
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