on the o2 pre orders i cant find an option for white, and pay as you go is 'coming later', my friends info is starting to look possible. things can change tho
in fact it says its only available in black and that is on the o2 site and "Pay & Go will be available later this year" and this is 100% from the o2 site.
so, it looks like at the moment my friends info was completely true and he was not "telling porkies" and so was actually more up to date than some other sources from o2. i wouldn't normally mind but some of the initial replies i got back starting this thread completely dismissed me and could have been taken as rude (although i understand the issues with context in text only conversation).
"I'm a journo - and know people inside o2." indeed,lol. yes im being an arse now, sorry leemo.
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black only
http://shop.o2.co.uk/promo/iphoneindex
payasyougo
http://www.o2.co.uk/iphone "later this year"