marketing trick
so let's break down this commercial...
1. in some of the clips, there is no iPad Air... only the Galaxy, so where is the comparison?
2. All the people they meet are a specifically targeted audience of young, hip 20 somethings.
3. The host seems to speak for some of the people, stating his opinion rather than letting the people "on the street" state it.
4. We have no idea what the specs are between the two. In fact, in some of the clips, I couldn't tell which was which.
5. They compare it by watching a video?? That's the best comparison there is?
This commercial doesn't attempt to compare the tablets... instead, it wants to make you think that if you want to be a young, good looking 20 something, then you should choose the Galaxy over the iPad.
What does the Galaxy home screen look like? What features does it have that the iPad air doesn't?
Marketing companies that make commercials like this have no interest in selling the product, but are only trying to sell an image.
so let's break down this commercial...
1. in some of the clips, there is no iPad Air... only the Galaxy, so where is the comparison?
2. All the people they meet are a specifically targeted audience of young, hip 20 somethings.
3. The host seems to speak for some of the people, stating his opinion rather than letting the people "on the street" state it.
4. We have no idea what the specs are between the two. In fact, in some of the clips, I couldn't tell which was which.
5. They compare it by watching a video?? That's the best comparison there is?
This commercial doesn't attempt to compare the tablets... instead, it wants to make you think that if you want to be a young, good looking 20 something, then you should choose the Galaxy over the iPad.
What does the Galaxy home screen look like? What features does it have that the iPad air doesn't?
Marketing companies that make commercials like this have no interest in selling the product, but are only trying to sell an image.