Wow, that’s such a short list of successes for a company spending $25B+/yr on R&D; more than 10x Steve spent.
Let’s face it, Apple Watch was a mess on launch, and it took 3 iterations before Apple finally figured out it was a glorified fitibit. The fact that Google quickly lost interest and there were no real competitors helped. It was also Jony’s baby, not Tim’s.
Airpods are great, and it was executed almost flawlessly, but making everything wireless was part of Apple’s vision for a long time. Tim had nothing to do with that.
iPad was supposed to be the future of computing but it’s flailing. It was the only product category that tanked YoY and product direction is confusing at best.
M1 was part of Steve’s plan, not Tim’s. Why do you think Steve bought PA Semiconductor? It’s also a rebranded A series chip. Talk about flashy gimmicks… change A to an M and all of a sudden it’s some massive innovation?
You neglected to mention the many failures under Tim… HomePod, AirPods Max, Apple TV, trash can Mac Pro, Apple Music (losing its dominance in digital music to a tiny startup, not to mention the embarrassing launch), digital video (ATV+), Apple Maps, Apple News+, 12” MacBook, Airport, touchbar/butterfly keyboard MBPs, lost a big lead in home automation and AI, etc.
I think you confuse Cook with some kind of visionary just because they’re still improving and launching new products. A company the size of Apple takes a life of its own, and the culture and momentum created by the founder can take the company a long way. Inertia is a real thing.
The $20 cloth is much bigger than you realize because it signals that Apple has lost its way.