Wow, that’s such a short list of successes for a company spending $25B+/yr on R&D; more than 10x Steve spent.
Let’s face it, Apple Watch was a mess on launch, and it took 3 iterations before Apple finally figured out it was a glorified fitibit. The fact that Google quickly lost interest and there were no real competitors helped. It was also Jony’s baby, not Tim’s.
Tim is not a designer, so, nothing is "his baby". He's an enabler. And the fact you think Apple Watch is a "glorified Fitbit" is telling.
Airpods are great, and it was executed almost flawlessly, but making everything wireless was part of Apple’s vision for a long time. Tim had nothing to do with that.
Yes, because "make everything wireless" equals putting a product out to market. You see, it had nothing to do with the CEO of the company who made them.
This is gold. Pure gold.
iPad was supposed to be the future of computing but it’s flailing. It was the only product category that tanked YoY and product direction is confusing at best.
Well, iPad was launched by Steve Jobs. And it was his limitations that kept it from becoming what it needs to be. I'd say that iPads are the best they ever were, and they are continually getting better.
M1 was part of Steve’s plan, not Tim’s. Why do you think Steve bought PA Semiconductor? It’s also a rebranded A series chip. Talk about flashy gimmicks… change A to an M and all of a sudden it’s some massive innovation?
Yes it is.
(Not the rebranded A series chip, but all the work Srouji's team did to get here).
You neglected to mention the many failures under Tim… HomePod, AirPods Max, Apple TV, trash can Mac Pro, Apple Music (losing its dominance in digital music to a tiny startup, not to mention the embarrassing launch),
First of all - of course not every product can succeed. How many failures did Steve had? Quite a few.
Second - becoming the second largest music streaming service in just 6 years is not exactly a failure. And since when are AirPods Max a failure? Wow.
But yeah, there were failures along the way, just like with Steve. But the important thing is that wins are great. Apple makes the best phones, tablets, notebooks and smart watches at the moment. And you can compare the launch of Apple Watch to iPad - it took time for it to become what it is, but it's literally in a market of its own now.
It's not perfect, but I say this is one of the best Apple has ever been. If you take off the rose nostalgia glasses, that is.
I think you confuse Cook with some kind of visionary just because they’re still improving and launching new products. A company the size of Apple takes a life of its own, and the culture and momentum created by the founder can take the company a long way. Inertia is a real thing.
I am not confusing anything and not saying Cook is some "visionary". It's not his job to be a visionary. It's his job to be a good leader and empower other visionaries to do their best work - something that Steve often didn't enable. This is why Apple is at its best at the moment.
The $20 cloth is much bigger than you realize because it signals that Apple has lost its way.
It signals absolutely nothing.