On my iPad, I can use Firefox, Chrome or whatever. Same on my iPhone.
I can pay for goods in my web browser using whatever payment processes the website that I'm on supports. And they can use whatever they like. If consumers don't like what they've chosen, they'll go elsewhere.
So, we're already there.
You can't use 3rd party rendering and js engines though. What I'm getting at, is the freedom to install browsers that then make web apps first class citizens.
With Apple, they are always going to be funnelling people to make apps as apps need to be distributed on the App Store and if they're paid, Apple gets their cut.
Re. 3rd party payment systems. True enough with the web. But of course, it doesn't include gaming in app payments etc.
Don't get me wrong - the App Store is fantastic in its convenience and in its early days, it was incredible as installing - and paying for - software was fun and trustworthy. Where it never quite was previously.
I just think it's time for Apple to loosen its grip. I would even prefer Apple to manage this themselves, than be forced to it.
But it seems that they're going to fight regulators to the end on every front and find that even though they're a mega-corp, they are still not bigger than governments.