Is Walter trying to squeeze as much as he can out of Jobs death or does he think Steve is living through his body?
Doesn't get to the point of my question. Why did they need him that badly? Why is the best answer we can get for the acquisition "Well, Beats isn't a bad business?"
No. Steve Jobs tasked him with writing his Biography. Not to speak on his behalf on what he would and would not do for the rest of all time.
Doesn't get to the point of my question. Why did they need him that badly? Why is the best answer we can get for the acquisition "Well, Beats isn't a bad business?"
You are getting plenty of answers. You just are ignoring them or are otherwise not absorbing them.
1. Apple needs a ready-for-showtime streaming music service, without busting the bank (as Spotify would). CHECK.
2. Apple could certainly use more leadership with pull in the music business. CHECK.
3. The headphone business is solid and justifies most of the cost of the acquisition.
The world is a complex place and if you need a single simple answer for anything, you are not going to be satisfied. This deal is actually pretty simple, but you need to be able to process 1+1+1=3.
The staff of the local mango smoothie shoppe knew him better than most too.
...does he think Steve is living through his body?
That's silly, of course he doesn't think that.
What people need to realize is that an authorized biography was not the only result of the time that Walter spent interviewing Steve. It also resulted in an awakening of sorts, a certain change in perspective for Walter. He soon came to feel, in a deeply intimate way, that there is a little Steve inside of everyone.
Gently knocking on our hearts. We just have to let him in.
[/COLOR]
What did Jobs have a degree in? LSD?