The first gen MacBook Air was terrible.Way overpriced and under powered.
And 11% of 200 million is 22 million. Or in other words, the amount of iPhones sold in, what, 6 months? Not to mention, there are not 200 million iPhone or Apple customers. Probably somewhere closer to 50-100 million. So in reality, you are looking at 5.5-11 million sold. And that assumes that all of those 11% actually follow through on the purchase, which is unlikely.
My original point stands. People here are cherry picking when they compare the watch to the iPod, iPhone and iPad. It could just as easily be the next HiFi, which, oh by the way, the watch is probably more analogous to than any of those other three products. Going after a high end market Apple has never been a player in, overpriced for the market, me too product in the category, etc.