Both companies do not seem to want to address the issue.
I agree with this.
I believe if it’s both parties.
Historically Google have actually tended to treat iOS users better than Android, up until recently, so to me it seems on this particular thing, there may be something between both parties.
Google want to ensure they keep iOS users, so I am sure there is a lot of work being done behind the scenes.
I would not be surprised if Apple and Google at some point announce a special codec that is especially made for iOS or some other special YouTube app for iOS that goes further.
Google do not want to lose their share of the user generated content market at all, they are hypersensitive to any competition coming in, nobody wants to be another BlackBerry or Microsoft Windows Mobile, hence they still pay $billions to remain the default Search Engine on iOS. They would rather improve the iOS YouTube experience, rather than have Apple build a YouTube competitor.
YouTube already has to compete with Facebooks onslaught on Facebook Watch, Instagram/IGTV, then there is also Twitch, Vimeo etc etc....
If Apple do not get their way, they could easily partner up with one of the competitors and literally change the game overnight OR build their own and Google knows it.
I'd give them the benefit of the doubt if it weren't for the million examples of them being horrid to competition, but you're probably right.
I think saying that Google/YouTube are gimping the iOS YouTube experience on purpose is rather shortsighted, let’s think about the business implications on Google if Apple decides to develop its own offering, and then installs it by default on every Apple products from iPod Touch, iPhone, iPad , MacBook, Mac, Apple TV etc.... I can bet 100% Google have thought about this and they know it be a huge loss. Google would absolutely hate to lose iOS users as they still make up a huge chunk of their users, also their stock price would take a huge beating if that happened. Business wise it makes no sense to ruin the iOS Youtube experience and both Google and Apple know it. Google Search, GMail, YouTube are some of the few ways that Google are able to data mine from Apple users, they definitely do not want to be locked out of that!
Let’s wait and see what is coming.