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Apple is set to be hit with a €500 million ($538 million) fine for allegedly breaking EU law over access to music streaming services, according to a Financial Times report.

Apple-vs-Spotify-feature2.jpg

The focus of the European Commission's investigation has been Apple's policy of preventing streaming music apps from informing iPhone and iPad users within the app that lower subscription prices are available when signing up outside of the App Store.

The investigation began in 2019 after Spotify filed an antitrust complaint against Apple. EU regulators formally charged Apple in the anti-competitive probe in 2021, before the commission last year narrowed the scope of the investigation and dropped a charge of pushing developers to use its own in-app payment system.

According to the paywalled FT report, the Commission will say Apple's actions are illegal and go against the bloc's rules that enforce competition in the single market. Subsequently, it will ban Apple's practice of blocking music services from letting users outside its App Store switch to cheaper alternatives, which has historically given Apple Music an unfair advantage.

The investigation's conclusion will essentially rubber stamp the Commission's preliminary view that Apple's rules equate to "anti-steering" and "unfair trading conditions," in breach of EU antitrust law. The Commission previously said that the rules are "detrimental to users of music streaming services on Apple's mobile devices" given they may end up paying more and "negatively affect the interests of music streaming app developers by limiting effective consumer choice."

Developers are permitted by Apple's App Store Review Guidelines to notify users of alternative buying options through external communications, like email. Apps categorized as "reader" apps, including Spotify, have the ability to incorporate a link in their app directing users to their website for account management. However, Spotify is still not allowed to promote its reduced subscription rates offered on its website directly from within its iPhone app.

Apple has never previously been fined for antitrust infringements by the EU, but it was hit in 2020 with a €1.1 billion ($1.19 billion) fine in France for alleged anti-competitive behaviour. The penalty was revised down to €372 million after Apple appealed.

Note: Due to the political or social nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Article Link: Apple to Be Fined Over $500 Million in EU Music Streaming Probe
 

swingerofbirch

macrumors 68040
Apple faces the music

It's telling Apple has such in-built competitive advantages (pre-installed on the iPhone), pricing advantages, and Spotify still outperforms it. Spotify is just better software, both in terms of UI and its algorithms. I'm sure Apple will catch up in paid users eventually but it's not from having a better product.
 

MacProFCP

Contributor
Jun 14, 2007
1,222
2,957
Michigan
Technology has changed the way the world works and has certainly upended the global economy. If you want to promulgate laws about how that economy works, fine. Even if you want to promulgate laws that are questionably ethical and anti-business, like certain countries do, go ahead. What the laws is, per-se, isn’t the relevant until you start to punish those for violating laws that were never passed or clearly interpreted in the first place.

Yes, the EU may be 20% - 25% of Apple revenue but I’d argue that the profit margin in the EU is problematic, once you factor in the cost of business, and Apple should take a stand. I doubt the EU would be happy if Apple simply pulled out. All those jobs and sales taxes…

If a government is fining a business, because they can, one cannot operate in a climate of such uncertainty. Get out.
 

cupcakes2000

macrumors 68040
Apr 13, 2010
3,889
5,307
How much did they fine VW?

Also, are they making NEW rules for VW?
A billion or something, for an emissions ruling.

Plus new rules are made all the time. They become law and then you have to follow it. Like it or not.

Remember smoking indoors?

Suck it up, follow the rules. Even our earthy god Apple must do the same.
 

jlc1978

macrumors 603
Aug 14, 2009
5,515
4,292
Yes, the EU may be 20% - 25% of Apple revenue but I’d argue that the profit margin in the EU is problematic, once you factor in the cost of business, and Apple should take a stand. I doubt the EU would be happy if Apple simply pulled out. All those jobs and sales taxes…

Apple's not leaving the EU, the market is too big. That doesn't mean , however, they couldn't exit a specific market in the EU. If the App Store winds up being a way for competitors to reach Apple's user base for free or essentially free so that it becomes a drag on margins they could shut it down in the EU. Doubtful, but not impossible.

Companies already have decided not to market to the EU because the costs of compliance are simply not worth the revenue or risk of fines even if the have no sales there.
 

dumastudetto

macrumors 603
Aug 28, 2013
5,167
7,573
Los Angeles, USA
Apple's not leaving the EU, the market is too big. That doesn't mean , however, they couldn't exit a specific market in the EU. If the App Store winds up being a way for competitors to reach Apple's user base for free or essentially free so that it becomes a drag on margins they could shut it down in the EU. Doubtful, but not impossible.

Companies already have decided not to market to the EU because the costs of compliance are simply not worth the revenue or risk of fines even if the have no sales there.

Apple aren't exiting digital services like the App Store in the EU. These continue to be the major growth engine for Apple within a portfolio of mature products.
 
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