Interesting update from T-Mobile earnings call
Update: In an earnings call, CEO Mike Sievert told investors and analysts that the idea has now been completely abandoned...
9to5mac.com
Yes, this is the backpedaling CYA move that the CEO is trying. But lets look at how this breaks down…
• Employee releases internal documents on Reddit showing T-Mobile's intention to migrate customers on old plans. Instant outcry when the word gets out.
• Oh, but your price is not being increased! You are simply being moved to a plan with a different price rate. This falls flat as an excuse.
• T-Mobile, when it finally responds, says that this was only for a small group of customers. Notice that at this time they are NOT claiming it was a test.
• More internal documents released on Reddit. This is the first time it's claimed to be a 'test'. Nothing was mentioned about a 'test' in the original leaked documents. T-Mobile knew this second set of internal documents would be leaked so was already in damage control.
• Sievert claims this is a small test in a public statement. First it was a test. Now it was just a 'small' test.
• Then the earnings call where T-Mobile has decided what the CYA move propaganda will be. Small-scale test, limited amount of customers.
Limited they said to around 1% of total customers. With T-Mobile's customer base that amounts to about 1.6 million customers.
Now, here's the thing. Do you really
NEED to conduct a 'test' to determine how customers will react to being automatically moved to a plan that costs more?
If you believe that this was a test, rather than a behind your back attempt to charge customers more, then you might believe anything.
T-Mobile got caught and they are making excuses.