Samsung are realy great at tv manufacturing but I also think there also spending money uselessly. They were at a farming show around here (Royal Welsh) which it is mostly farmers and people in livestock taking a pitch which a simular sized pich costs around £12,000. - problem is they wernt trying to sell anything farming but a £30,000 4K TV - I cannot see anyone there even thinking of buying one - if they stopped wasting money by going to pointess events for them ( like farming shows) that may also help them!