Are the complainers really serious?! I always felt Apple customers we sharper than all the noise I keep hearing about Beats. I wonder if Katy Perry was the partner instead of Dr Dre if the outrage would be equivalent? Most likely not. You guys are so biased you can't even see the message in the ad down to the Siri's final response. She was pretending she couldn't hear him because he kept insisting on the directions and she wasn't giving them.
It is getting very annoying to be honest. Apple fans need to let it go, get behind Beats and Beats products, and stop pissing on everything done under the Beats brand. As Tim Cook said, they are part of the family now. That should be good enough for everyone. It's time for Apple fans to quit the whining and start looking for positive things to say about the Beats product line.