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Beats Pill Mascots and Siri Join Forces in New 'Apple and Beats' Video
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Yep, you and I (and 2010mini) might be the only people here on MR that got that fact.
That's the first time Apple actually poked fun of their own Apple-branded product/service (Siri in this case).
Self-deprecating humor. Never expected that from an Apple commercial.
But the rest of the ad, including those awful animated toons ….. ugh…. cringeworthy. I guess this is what happens right after Apple moves away from Chiat-Day as their advertising agency.
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I liked it. Although they're using Siri's old voice!
Well I like to think of it as Siri's "classic voice". I still use it, plus the voice is instantly recognizable for the mass of consumers.
Came here for the video, stayed for the meltdowns.
Now that you all got that out of your systems, you should all relax now. This was done by Beats PR team, not apple, and it's not an advertisement.
Now that you all got that out of your systems, you should all relax now. This was done by Beats PR team, not apple, and it's not an advertisement.
How would Katy Perry make it any better? I would sell my stock right away if that fake b!@#$ had anything to do with Apple.
If this was indeed the purpose of this video, the show that the pill dudes are not coming with Beats to the "Apple party", then the subtleness is brilliant and a fun way to end things. But having Siri say "Sorry, I didn't get that" was a poor and not-very-funny way to end the video.
I think it's the fact that Apple didn't approve this and it was put out without their knowledge that many people are seeing as a potential problem in this deal. So far the Beats crew seems to not understand the Apple philosophy of carefully crafting anything that goes out and that Apple carries almost all the power in this acquisition.
I wouldn't be surprised if Phil Schiller is going off on the Beats marketing division right now even more than he did on TBWA. They should start off by killing the @beatsbydre Twitter account or at least put a cap on one or two tweets a week. As of now, it looks like something put out by Pepsi or another generic company's bash you over the head marketing that feels the need to update several times a day with celebrity name dropping. I'm fearful that Apple is going to lose their uniqueness and just become like every other brand that throws a bunch of trendy crap out there and hopes a few stick without caring that it will tarnish the brand's image in the long run.
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I hate this ad, I hate Beats, and I hate Apple buying Beats, but Apple didn't make this ad.
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Replace "fan" with "fanboy". The only reason I'm a fan of Apple is because their products I own are great.
THIS was the worst Apple commercial made.
http://youtu.be/V-SJQdREDKM
They ended up firing the ad agency responsible for making it after it caused such outrage. They tried to mimic the intensity and mood of their famous '1984' Super Bowl ad. Can't see Apple or beats making this 'Ad'. Could have just as easily been made by an outraged ex employee (200 'temporary' positions within the beats sector) that Apple allotted.
http://youtu.be/V-SJQdREDKM
They ended up firing the ad agency responsible for making it after it caused such outrage. They tried to mimic the intensity and mood of their famous '1984' Super Bowl ad. Can't see Apple or beats making this 'Ad'. Could have just as easily been made by an outraged ex employee (200 'temporary' positions within the beats sector) that Apple allotted.
Are Beats not a highly profitable company with wildly popular products and a strong brand which has just launched a streaimg service that is gaining traction and very well may become a material revenue stream for the company ?
Is it wise make investment decisions based on emotional attachment to a brand and it's products?
The value of Beats is already factored into Apple's share price, theoretically, so it doesn't matter. Apple has to use Beats to their advantage.
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You need to remember who Beats' customers primarily are. It fits their demographic very well.
Reality check
Firstly, people flipping out assuming anyone in Apple PR green lighted this, just hasn't been paying attention. Apple doesn't roll that way... The employee who released this (if identified), is probably an ex-employee by now, or soon will be (HR works on weekends if needed).
Note: With all of Apple's media distribution networks to call on, a post on twitter, with content hosted by twitter just isn't likely (post appears to have been from @beatsbydre via twimg.com).
Secondly, having been part of a relatively recent 'Merger via Acquisition'... It's not uncommon for one side of the newly merged entity to release something that doesn't tell the appropriate story about the overall brand (There' some crazy embarrasing stuff still up on one of our youtube channels).
Judging by the timing, and how long it would take to have someone craft a commercial (even of low quality), this was already ready to roll. No one in Apple PR would have let this out to the public, though it might have been used internally, but even that's not likely... You don't poke fun at the new team (regardless of which side of the fence their on). Hence the release timing (EOD on a Friday)... It takes a much longer time for someone with the appropriate access and authority to remove something posted after hours.
As far as how it got out... Corporate twitter accounts are supposed to be accessible by a select few. Unfortunately this is rarely the case, and people with access who shouldn't have it just don't post for fear of repercussions... but when you have just been told your job is now 'temporary' and you know the team from the smaller company is getting boxed as soon as the merger paperwork allows... there's nothing to stop people from posting things that never would have seen the light of day otherwise (especially if you were smart enough to post by proxy and they can't pin it on you).
I bet the keys to all public facing accounts are under Apple PR's control by EOD Monday.
Firstly, people flipping out assuming anyone in Apple PR green lighted this, just hasn't been paying attention. Apple doesn't roll that way... The employee who released this (if identified), is probably an ex-employee by now, or soon will be (HR works on weekends if needed).
Note: With all of Apple's media distribution networks to call on, a post on twitter, with content hosted by twitter just isn't likely (post appears to have been from @beatsbydre via twimg.com).
Secondly, having been part of a relatively recent 'Merger via Acquisition'... It's not uncommon for one side of the newly merged entity to release something that doesn't tell the appropriate story about the overall brand (There' some crazy embarrasing stuff still up on one of our youtube channels).
Judging by the timing, and how long it would take to have someone craft a commercial (even of low quality), this was already ready to roll. No one in Apple PR would have let this out to the public, though it might have been used internally, but even that's not likely... You don't poke fun at the new team (regardless of which side of the fence their on). Hence the release timing (EOD on a Friday)... It takes a much longer time for someone with the appropriate access and authority to remove something posted after hours.
As far as how it got out... Corporate twitter accounts are supposed to be accessible by a select few. Unfortunately this is rarely the case, and people with access who shouldn't have it just don't post for fear of repercussions... but when you have just been told your job is now 'temporary' and you know the team from the smaller company is getting boxed as soon as the merger paperwork allows... there's nothing to stop people from posting things that never would have seen the light of day otherwise (especially if you were smart enough to post by proxy and they can't pin it on you).
I bet the keys to all public facing accounts are under Apple PR's control by EOD Monday.