Of course this is what Apple is going to do. It's not that the claims that all their lock-in have no merit, it's that they are highly exaggerated. That's always been the issue. The world gets along just fine on MacOS, but all of a sudden it's an issue on the phone (where coincidentally they just so happen to have billions of dollars on the line from their lock on the garden doors).
The same groups that are now saying Apple is exaggerating privacy in iOS are the ones who stopped Apple from doing end to end encryption with on device keys for everything. They are the same ones who are advocating for master keys and access by some groups. So while stopping Apple from implementing more security and privacy features they then complain about exaggeration.
They are very good about arguing both sides expecting everyone to forget their own role in this.
Anyone who expects a monopolistic government to protect the privacy of individuals is delusional.