There's been plenty of mistakes under Tim Cook, but you'd have to be wearing very rose-tinted glasses to ignore loads of terrible decisions Apple also made under Steve Jobs. They're further in the past though so everyone forgets them. Various good stuff has happened too under Cook.
If they were that bad I'd be sporting a lovely new Windows laptop as of last year and have a Samsung S22 or Pixel by now. There's plenty of other quality options out there if Apple annoy me enough and much as I *generally* like Apple I'm not a blind fanboy. I don't have to use any Apple stuff. All my software licenses run cross-platform except phone apps and swapping phone OS wouldn't be that much of a loss based on what apps I use regularly. So every time I upgrade anything I always have a seriopus look at what the competition has. I always give Apple the hard time they deserve but the praise for what they get right.
Some stuff is all just personal opinion-based too, not factual. I was chuckling to myself only 2 days ago when I was daydreaming and noticed the notch on my 16" MacBook for the first time in ages. I was remembering all the haters at the time and was thinking about how well I actually gained screen real-estate/got more *usable* screen in a smaller laptop by effectively moving my menu bar out of the normal 16:10 usable area. I wasn't convinced on very first look but it was clearly the best decision to add a menu-bars thickness of extra screen each side of my webcam. Loads of people moaned at the time, but weirdly somehow had little to say about the dynamic island on the new phone being more obvious, disconnected and impinging nearer the middle of the screen than the old notch visually. To me that makes less sense, but I haven't got one so can't really have a proper opinion without test-driving one for a few days.
You have the joy of living in a capitalist society, so you can vote with your wallet. If you don't like Tim, the way his company is run, or the products they currently make, just don't buy any! Simple!