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Mainsail

macrumors 68020
Sep 19, 2010
2,354
3,152
1586539766890

Personally, my M1 Air never gets past maybe 7 GB with *all* my apps going, so I could say it's ok. But without a way to upgrade later, it's absolutely too little for longevity.
Buying tech for longevity is a tough bet. Not saying it's impossible, but I generally think in terms of 5 years, because:
  • Apple's typical model redesign cycle (after 5 years there are almost always new features that I value; MagSafe, 1080p camera, M processor, longer battery life, fanless operation, etc..)
  • Apple's typical duration for OS update eligibility (having the current OS takes fullest advantage of the Apple ecosystem)
  • Accidents, theft, wear, and tear might force replacement anyway
  • New Tech paradigm could change the game
The last bullet is less likely but certainly possible. For example, at some point, iPadOS might evolve to the point that I no longer want a MacBook and would be happier with an iPad + keyboard. Five years is a long time in the tech world....so, it's possible down the road....but not right for me now.
 
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zkap

macrumors regular
Jul 6, 2019
244
315
One thing that is very often overlooked is that in many places in the world you don't have an Apple Store and you can't go to Apple's website and place an order. Instead, you deal with stores who may or may not stock your prefered configuration, and if not, then you depend on whether that particular reseller offers custom configurations for that particular model at the time you want to buy the machine. In my country in the EU, we don't have an Apple Store, but we have Premium Resellers and I can do a custom spec for most Macs, but not for all and not always.
When I was buying my 2020 M1 MBP, I wanted 16GB but couldn't buy it as it wasn't offered at the time. That was during COVID with all the supply chain issues and everything. I would have paid for a 16GB MBP if I could get one, instead I bought the 8GB model.

I suspect that if somebody, for example, the European Union, were to force Apple to drop a model with 8 GB the result would not be a cut in the price of the 16 GB model. It would just be the elimination of the lower price model.

I'm not so sure. I'm not arguing against the economic principles of it, but they have this price point to attract buyers. The reason prices are for example 999 instead of just saying 1.000 is because three digits look better / seem less expensive than four. Apple wants a lower price to stick in the ads and you lose that by simply deleting the base configuration. I don't think it would be so straightforward, instead they'd have to replace that with something, like for instance a 12GB model with the same price tag or just slightly higher. You don't just eliminate the lowest price point like that.

What I don't understand is, if Apple's strategy is to have low RAM configurations just to keep the advertised base price low, with the idea that they will upgrade when purchasing, why don't they stock more high end configurations? Like I always upgrade my Mac and the upgrades I want are NEVER in stock. If Apple was trying to upsell, wouldn't they keep the upsell models on the shelf?

I guess both things are true. Apple is upselling with the base spec, but that only works for people who know what they want to buy and who will consider their RAM needs versus the price (and also, as per the beginning of my post, who know where to go to actually spec the thing up). The base spec is stocked to sell it to people who don't know about these things. People walk into the store not knowing what is on offer, there is some "What kind of car do you drive? A white one." level of understanding going on there and I was surprised how many times I saw people walk into a thousand-euro purchase not knowing anything about the various options on offer so they ask the staff to explain the most basic things. For those customers, you need to have these laptops stocked because it wouldn't be good if you plaster the base price all over the store entrance and then not have that model available.
 

mister salty

macrumors newbie
May 25, 2022
5
69
8gb "works", but I mean jesus, the iPhone 15 Pro and Pro Max have 8gb ram. Shouldn't the laptops have at least 12gb?
Consider that:
1. The M processors (M1,2,3) are based on the architecture of the A series (used in iPhones). What says more RAM is needed to improve the experience?
2. Most people's laptop computing demands are not high: a browser, Outlook, Spotify … and generally not intense multi-tasking.

For the people Apple makes most their money off of (majority-market consumers), the base specs just have to be good enough … and they are.
 

EugW

macrumors G5
Jun 18, 2017
13,900
11,668
One thing that is very often overlooked is that in many places in the world you don't have an Apple Store and you can't go to Apple's website and place an order. Instead, you deal with stores who may or may not stock your prefered configuration, and if not, then you depend on whether that particular reseller offers custom configurations for that particular model at the time you want to buy the machine. In my country in the EU, we don't have an Apple Store, but we have Premium Resellers and I can do a custom spec for most Macs, but not for all and not always.
For the M3 MacBook Air, 16 GB is a standard configuration, and it is available off the shelf at regular retail stores.

For the M1 and M2 MacBook Airs, only the 8 GB was available. 16 GB was a configure-to-order configuration.
 

Salty Pirate

macrumors 6502a
Oct 5, 2005
602
794
kansas city
I really hope there is a way to only load 8GB on boot from CLI for a 16GB machine, and people could then see 8GB is fine for most, even some "power users".

My gripe is base 256GB and slow SSD.

512 should be the entry.
 

Abazigal

Contributor
Jul 18, 2011
19,670
22,211
Singapore
I bought my 2015 Macbook Pro for about $1800 back in 2016 with 16GB of RAM. Now in 2024, 6 years later, I can buy a 2024 Macbook Pro for $1800 with 8GB of RAM.

I'm amazed Apple have gotten away with it for this long.

The simplest explanation is likely also the most likely one.

Apple is “getting away with it” because the reality is that 8 gb ram on the MBA suffices for over 90% of its target user base. While a small group of very vocal users here quibble over how Apple is ripping users off, countless other people are buying the entry level model, finding that it works pretty well for them (great performance, long battery life), and and generally just getting on with their lives.

You can point to some windows laptop out there with more ram for cheaper, but it likely also loses to the MBA in some area which matters enough to the buyer. It may have worse build quality, or worse battery life, but the overall point is that people here attempting to paint the MBA as an objectively worse product by focusing solely on price and specs are overlooking how Apple is able to use its control over hardware and software to create a unique and sufficiently differentiated product.

Or to put it another way, Apple gets away with it by creating a product appeals to their actual paying customers, and no amount of threads bemoaning this is going to change that.
 

Motorola68000

macrumors 6502
Sep 12, 2022
299
272
This is for a Dell XPS 16 laptop. I don't know if the Dell machines can be upgraded after the purchase. The cost to go from 16GB to 32GB is $600.00. The cost to go from 32GB to 64GB is $900.00. Those prices are more than Apple's prices.

The costs for increases in storage are a little more reasonable, but still costly. Check it out for yourself.

I believe the Dell has soldered RAM but what is the base RAM on this model? Isn't it 16Gb? So rather irrelevant to suggest costs parity when the whole point has been about 8Gb base as opposed to 16Gb base when the Dell machine has a 16Gb base anyway.
 

EugW

macrumors G5
Jun 18, 2017
13,900
11,668
I really hope there is a way to only load 8GB on boot from CLI for a 16GB machine, and people could then see 8GB is fine for most, even some "power users".

My gripe is base 256GB and slow SSD.

512 should be the entry.
For the M3 MacBook Air, the 256 GB model is basically the same speed as the 512 GB.
 

Motorola68000

macrumors 6502
Sep 12, 2022
299
272
Sounds like a lot of handwaving and wishful thinking IMO.

There is no problem with 8 GB now at the low end, nor will there be in the next couple of years. Furthermore, it is highly likely the cost of the extra memory far outweighs the savings by going to 16 GB across the board. It usually makes sense to limit the number of production models, but only to a point. It usually does not make sense to over-spec the machine when most of your user base doesn't need it... and when most of your user base doesn't even care. My wife and kids don't even know how much memory they have in their Macs, and that's OK, because their Macs run just fine for them. (None of them have 16 GB. Two have 8 GB Macs, and the other one has a 12 GB Mac.)
Not wishful thinking. My company along with many others sees a massive difference based on scale. You try ordering say 4 bespoke items, you pay a massive premium compared to buying 40,000.

You are also making an assumption "It does not make sense to over-spec the machine when most of your user base doesn't need it" SAYS WHO? Show me any facts to back this up when the operating system alone needs at least 4Gb, let alone growing software RAM requirements.
 

zkap

macrumors regular
Jul 6, 2019
244
315
For the M3 MacBook Air, 16 GB is a standard configuration, and it is available off the shelf at regular retail stores.

For the M1 and M2 MacBook Airs, only the 8 GB was available. 16 GB was a configure-to-order configuration.

It maybe is (becoming) standard, but 8GB is still base and this is, for example, what my local store has right now, for both the 13 and 15 inch M3 MBA. They have 16GB options listed, but those are currently unavailable and no custom configurations are offered. Base configs are always available, hence my comment that upping the base RAM would make certain that people who want or need more RAM have access to it.
In any case, it is definitely positive that Apple is moving in the direction of stocking higher RAM configs, but we'll see how that spreads worldwide.
 

Motorola68000

macrumors 6502
Sep 12, 2022
299
272
The reason is clear, they need to have a low price entry and thus, a 8 GB model is on offer. It's the only way to compete with other computers. When I buy a computer I increase the memory and SSD size, but there are many that won't need that now. They may need it in the future, but you can't foresee that now and the same applies to the SSD size. You can always argue that something is future proof, but some users just want it cheap now and may only need it for 2 to 3 years.
When Apple are making it clear their intention to go into gaming, AI, VR, etc., and with a basic operating system requiring at least 4Gb I think you can certainly foresee RAM requirements are going to rise, not drop.
 

darngooddesign

macrumors P6
Jul 4, 2007
18,111
9,765
Atlanta, GA
I believe the Dell has soldered RAM but what is the base RAM on this model? Isn't it 16Gb? So rather irrelevant to suggest costs parity when the whole point has been about 8Gb base as opposed to 16Gb base when the Dell machine has a 16Gb base anyway.
The point has always been about the cost of upgrades; if Apple only charged $50 for the 16GB upgrade the majority of people would not be complaining about 8GB in the base?
 

Corefile

macrumors 6502a
Sep 24, 2022
514
758
As the BOM cost for 8/256 and 16/512 are basically the same then why go for the lower spec?
 

raythompsontn

macrumors 6502a
Feb 8, 2023
592
792
So rather irrelevant to suggest costs parity when the whole point has been about 8Gb base as opposed to 16Gb base when the Dell machine has a 16Gb base anyway.
A Dell server with 8GB of memory in the base configuration.


Cost to upgrade from 8GB to 16GB is $236.00. To upgrade to 32GB is $442.00. Both prices are more than what Apple charges.

So, yes, the 8GB base is relevant.
 

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farmboy

macrumors 65816
Nov 26, 2003
1,304
488
Minnesota
I see that there is a paragraph about professional and creative workloads needing more RAM for "intensive" workloads.

If you're a "professional" or a "creative" with intensive/massive workloads, you should be making enough money that you can afford $200-$400 for the bigger packages. It's a write-off anyhow.
 

citysnaps

macrumors G4
Oct 10, 2011
11,955
25,935
Macs from 10-15 years ago are still quite capable of handling basic functions, provided they have sufficient RAM and an SSD. These upgrades can be affordable, allowing you to save money while still enjoying the Mac experience. So, being a Mac user and saving money aren’t mutually exclusive.
Yep.

What's making me laugh now are the people being steamed about buying enough memory for the future. And believing 8 GB won't be cutting it.

The many millions of Apple customers having minimal/modest/basic computing needs today (Safari, Pages, Notes, Music, Email, etc, etc) where 8 GB of memory in an M3 MBA works great, will find they'll be working just as good 5-10 years from now.

And likely won't be jumping to processing large Photoshop/Publisher/Logic/etc projects jut a few years from now. The relatively few who do will probably want a new and faster MacPro or Studio with more memory/storage and ports.
 

mode11

macrumors 65816
Jul 14, 2015
1,318
984
London
I suspect that if somebody, for example, the European Union, were to force Apple to drop a model with 8 GB the result would not be a cut in the price of the 16 GB model. It would just be the elimination of the lower price model.

Perhaps. But given most customers likely go for the 8GB model, they wouldn’t make many sales.

The people who buy the lowest cost model are not apples core customers – – from Apple’s point of view, they are the most dispensable customers.

On the contrary, they are the core customers, just as airlines sell a lot more economy tickets than 1st class. There’s only so many rich people.
 
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Rafterman

Contributor
Apr 23, 2010
7,023
8,388
I believe the Dell has soldered RAM but what is the base RAM on this model? Isn't it 16Gb? So rather irrelevant to suggest costs parity when the whole point has been about 8Gb base as opposed to 16Gb base when the Dell machine has a 16Gb base anyway.

The XPS has DDR5 ram. I took a Best Buy 32GB/1TB i9, with 4060/8GB graphics card, upgraded it to 64GB RAM myself, put in two 8TB SSD's (they have two slots), $4200 total cost. And the i9 is the H class version, not the mobile version cheaper laptops have.
 

JosephAW

macrumors 603
May 14, 2012
5,991
7,948
When watching ram usage on my M2 Mac Mini it reminds me of my old PowerPC G4 running Tiger. 10.4 after boot was only using like 500 mb of ram. Sonoma after booting hovers around 700 mb and the rest of the usage is cached data. The M2 is impressive.
Ram is relevant when opening large files at the same time in video and audio and publishing apps. Or lots of browser tabs. :rolleyes:
 

mode11

macrumors 65816
Jul 14, 2015
1,318
984
London
A Dell server with 8GB of memory in the base configuration.


Cost to upgrade from 8GB to 16GB is $236.00. To upgrade to 32GB is $442.00. Both prices are more than what Apple charges.

So, yes, the 8GB base is relevant.

What a bizarre point of comparison.
 
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AlexJaye

macrumors 6502
Jul 13, 2010
436
691
Here's the neat thing tho; if that's all you do with your laptop, you are paying way to much if you go for a MacBook. The argument that it is enough for "the basic tasks" is just absurd. You don't buy a $1000 laptop for "basic task" and then go "ooh, I should just pay more" when you want to get some slightly more complex work done.

Come on... stop defending this. We all know that the only reason these SKUs exist is to market the low price for an SKU nobody should want in the first place.
That doesn't say many good things at all about Apple as a company.
 

EugW

macrumors G5
Jun 18, 2017
13,900
11,668
Not wishful thinking. My company along with many others sees a massive difference based on scale. You try ordering say 4 bespoke items, you pay a massive premium compared to buying 40,000.
40000?!? For 8 GB Macs, we talking about way, way bigger numbers than this. That argument makes no sense.

It's not the Steves operating out of a garage anymore.

You are also making an assumption "It does not make sense to over-spec the machine when most of your user base doesn't need it" SAYS WHO? Show me any facts to back this up when the operating system alone needs at least 4Gb, let alone growing software RAM requirements.
Theory vs. real world. Real world consumers buy 8 GB machines all the time, and they work just fine for lighter users. In fact unless this year, you usually couldn't even buy 16 GB MacBook Airs from mainstream retail chains, yet they were huge sellers, and the customers used them to get their stuff done just fine. See below:

It maybe is (becoming) standard, but 8GB is still base and this is, for example, what my local store has right now, for both the 13 and 15 inch M3 MBA. They have 16GB options listed, but those are currently unavailable and no custom configurations are offered. Base configs are always available, hence my comment that upping the base RAM would make certain that people who want or need more RAM have access to it.
In any case, it is definitely positive that Apple is moving in the direction of stocking higher RAM configs, but we'll see how that spreads worldwide.
Which country? Here in Canada for example, with M3 it is the first time the 16 GB MBA is available at Best Buy. With M2 and earlier, only 8 GB was available.
 
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Lift Bar

macrumors regular
Nov 1, 2023
175
361
That doesn't say many good things at all about Apple as a company.
Well, what's the alternative for Apple? Should they stop making laptops because the ones from 15 years ago were good enough for basic tasks? The reality is that "basic computing needs" have been met for a long time, and you can find a decent laptop for $0-$100 at a garage sale. You might even have an old one that still works fine, just needing a battery replacement or an SSD and RAM upgrade. And yes, Apple made it harder to upgrade these components in later models, a move that's been very profitable for them.

The new chips are a different story. They run cool, don't need a fan, offer fantastic battery life, and are fast. For many users, that's more than enough. But when it comes to needing more storage and RAM, the costs can get absurd. However, I get why Apple does it. They're protecting billions in upgrade profits across their product lines. It's their strategy, and it's been working for them.
 
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