iPhones (and Android) devices are the least expensive products vs. how much are they used and how much value they bring that you can buy on the planet Earth right now. Let's say you buy most expensive and top of the line iPhone. It's $1,600 + tax in US. You can keep it for at least 3 years (possibly 6-7 but let's say 3). So, per mont including tax you are looking at around $50. You can sell it for half that after 3 years so basically for around $25 (and if you don't buy the latest model you are probably spending around $10-15/month) per month you get something that you use all day long for multiple things and functions. Boarding passes, navigation, calls, texts, emails, pay bills, shopping, ordering food, keeping track of your kids, employees, etc., video camera, still camera, online banking, use it for work, and on and on and on. Compare this to one meal at even the cheapest restaurant and it more than breaks even. While people smoke, gamble, go wild at restaurants, bars getting drunk and spend hundreds or thousands of $. How much is one pack of cigarettes? Maybe $10. how much is a bottle of wine at restaurant? $50 or $100 or even multiple hundreds of dollars that you finish at dinner and then you have nothing. And people still complain how iPhones are expensive???