I understand that with bundling, you get some duds.
But if the margin is the same to Apple, Apple stands to sell way more Apple One subscriptions by allowing users to customize. For instance:
$4.99 services:
$9.99 services:
- Apple Fitness+
- Apple Music Individual
- Apple News+
- iCloud 2TB
Pay $14.95/month and choose between (
bold is the current bundle that cannot be customized):
- (1) Apple Music Family + (1) $4.99 service + iCloud 50GB
- (2) $9.99 services + iCloud 50GB
- (1) $9.99 service + Apple Arcade + Apple TV+ + iCloud 50GB
For instance, iCloud 2TB + Apple Arcade + Apple TV+ + iCloud 50GB.
Pay $19.95/month and choose between:
- (1) Apple Music Family + (1) $9.99 service + iCloud 200GB (obviously not Apple Music Family + Apple Music Individual)
- (1) Apple Music Family + Apple Arcade + Apple TV+ + iCloud 200GB
- (2) $9.99 services + (1) $4.99 service + iCloud 200GB
For instance, Apple Music Individual + iCloud 2TB + Apple TV+ + iCloud 200GB.
$29.95/month bundling does not need to change since you get everything, but maybe you can get 2 iCloud 2TB for 4TB storage instead of Apple Fitness+ or Apple News+?