Looks lovely. Some folk need to get over the whole protection vs money thing.
Up to a certain point, what you pay buys you better protection, then beyond that what you pay buys you better quality, both visually, and in terms of build quality and longevity.
Sure there are plenty of nice cases out there. Who makes a case with the same quality of leather, same quality of build, etc. as Vaja for less?
We already pay a few hundred dollars over the odds for our iMacs and MBPs because we want them shelled in something sturdier and prettier than beige plastic. It's partly down to protection and partly down to ergonomics.
Women buy posh handbags and purses from designer labels. I'm sure there's a $10 cheapo offering that provides the exact same function - but it's build quality and form will likely be lacking behind the pricier competition.
Vaja cases are no different. You don't buy it because you want to just protect your iPad. You buy it because it's the last case you intend to buy for your iPad, because you want the feel of the luxury leather, you want the beauty, and you are fortunate enough to have an iPad to put in it.
If we all bought stuff purely based on function and nothing else - we'd all be driving Korean Econoboxes, computing on bottom feeder laptops, and dressing in clothes by ASDA/Walmart. Sometimes it's nice to own something that's nice, that's well made. That's really all the Vaja offers, something nicer, posher, higher quality than the average case. They aren't saying, "hey look, our case offers superior protection", they're just offering something that offers superior materials and excellent build quality.
I'd really like one. I think I'd rather put the money towards a 4th Gen iPhone, but still, I'd really like one. And if I bought one, I like to think that the money went on the materials and craftsmanship. It's expensive. It's not overpriced. Too different things.