Consumer spending in America made up 68% of the US economy and 2/3rd of consumer spending is on services such as housing and healthcare. What Apple is basically seeing is that, in order to get Americans to spend more on their products (because this is a good community marketing campaign) is that, to help free up that cash flow that would have had gone into housing and healthcare into the pockets of government and corporations.
The economy is like a revolving door. Corporations create jobs, people with jobs make money and they spend that money on goods and services that create more jobs to produce more of those goods and services. But it is clear that in this globalized economy that Corporations still create jobs, but those jobs are becoming more globalized and more competitive and may not benefit the local economy. What multiple attempts in Quantitative Easing had done did not help the common wage earner. All it did was to enrich the coffers of the rich and raised asset prices, rather than help and innovate the economy and create more jobs. Basically the rich had influenced the government to enriched themselves. Apple sees this as a threat, because Apple obviously need people to run their companies, they need people to be able to work in the jurisdiction they are in. So the move to building social housing is the next solution. Just provide low cost social housing to people and they can afford to live in California and work for those corporations. The fallout from this is that, it lowers the cost of housing and if these people now have extra money left because of this, the idea is that eventually they will use this extra discretionary income to spend on stuff. Apple being in the forefront of this community building will obviously benefit as people will be appreciative of Apple and may go up and buy Apple products. Apple makes profits from these people and then in turn translates some of those profits back to shareholders. So in a way, it is an indirect way for doing QE on consumers. Allowing consumers to free up cash flow that would otherwise be tied up to services.
Global economy is slowing down due to ongoing uncertainty with trade wars, Brexit and now Wexit in Canada. Populism is causing major shifts and chaos and uncertainty and this can cause depressed growth in many corporations moving forward. Helping the local community via QE infusion of indirect cash assistance through social housing and I think eventually some form of assisted social healthcare is the only way to free up some of cashflow the consumers had allocated to. You are not going to get wage growth in double digits unless your work relates to tech or highly skilled in demand or even in high single digit in demand driven industries for years to come I think due to again, precarious contract work and piece meal work and technology which helps tame inflation and depress wage growth for the foreseeable future.