I believe these ads are just to sell the remaining stock of 5s right before the 6 pops up. Same was with the Air stickers ad. Think they actually sold more stickers than the Airs with that one though.
You are certainly entitled to feel this way about this ad.. But I think you're over-dramatizing and overthinking this it a bit.
The ad shows people in different walks of life using their iPhones in their daily jobs.. A meteorologist, a doctor, a jeweler, a veterinarian, a pilot, an EMT responder. Jennifer O'Connor song in background. Does it "realistically" depict every one of these people in their daily lives? Probably not. Is it an "inspirational" ad? Of course - that's what's advertisements tend to be. I also fail to see what's so "American liberal elite" about this. Do people in the other countries not have doctors or fly airplanes?
The alternative would be a more "realistic" ad showing people using their iPhones to check Facebook, send messages and browse the web. That would hardly be an effective or interesting ad in 2014, when any $50 Android phone can easily do those things.
You can be put off by "the vibe" of this ad all you want, but I think it's appropriately inspirational and likely to strike a chord with many people.
Multiple IMAP accounts. 8 years of everyday use is enough proof for me. That's what I say.
Has Apple changed, or have you? That's a question worth asking. You seem to have a very pessimistic viewpoint on Apple. Myself, however, I have continue to see Apple for what they they have always been. Leaders, steady and strong in their focus and forward movement. No knee-jerk reactions and bottom-feeding like many of their competitors.
These ads are great to me because they combine real-world use with the love of music. They do not attack the users of competitor phones like certain big-name competitors continue to do. Why are you complaining about these ads? Will you ever be happy?
Sorry............ You mean you cannot attach a file with an Email?
You are kidding right?
You can do that without 3rd party apps and going around in circles?
Once again, this ad only applies to the six people using Apps like this. For the mass, this is not a very effective way to sell a product. That ad didn't convince me to buy an iPhone. Its an ad I wouldn't waste my time watching.
Why not make an ad that focuses on the product that is being sold, and what makes the product great, unique features, and how it is a good fit. I almost like the Scamscum advertisements for this reasons. They highlight the pros of their product. Not that I would ever buy a Scamscum product though. It still doesn't compare to iPhone.
On the bright side, the music was a good choice, and it did show six (although rare) instances where the iPhone comes into use that fit right into these six people's life style. Again, not sure that the millions of iPhone owners actually care though.
Yeah... Shatter those dreams with the Beats acquisition. But overall great ad following that MacBook Air ad. (But that Beats Pill ad is still out here...) And why are these devices depicted as life-changing dream machines? I have one and it's just a practical phone.
That's because you haven't found a life changing use case for it yet. The iPhone changed the way my wife (a teacher) keeps track of everything easily and enjoying her life. Being high tech without the high tech headache.
Do you have any data that shows a built-in e-mail app is more reliable?
Attaching other files (PDFs, etc) when replying to a message requires an extra steps, which you describe.. But it does work fine - I have emailed numerous PDF and Word docs this way.. never a problem.
Plenty of mail apps let you do this. Here's a free one:
https://itunes.apple.com/us/app/seed-mail-best-email-client/id579924224?mt=8
Here's another:
https://itunes.apple.com/us/app/mailbox/id576502633?mt=8
Even the free gmail app lets you do this.
Plus, people are impressed when they see that the smartphone that they use can be used in professional capacities.
American Elite? Having an iPhone and doing stuff is being American Elitist? And who the hell identify themselves as "NON AMERICAN"? I'm from Italy, but i'd never say "We, NON americans blah blah blah". What the hell does it even mean? All i see outside are iPhones and now a little more of Nexuses and Samsungs. Nobody hates apple, nobody hates anything really. People buy and use their phones. Hate is only on the internet, generated by stupid kids. How can you even HATE a phone? How did you deduce that NONamerican customers are turning their backs on iPhones is beyond me. The rest of the world (like, 70% or more) are damn POOR (unfortunately). So what do you want apple to do? Show poor people using iPhones doing... what exactly? being poor? It's a freaking ad. If you can't buy an iPhone and do stuff people do in the ad may be it's time to change your boring, insignificant life? How's that for thinking outside of bubble?
I suppose if they're gullible enough to think professional jewelers have replaced their jewelers lenses with iPhones, they'd be impressed.
If hitting the "attach" button in a non-built-in app equates to "going around in circles" for you:
Image
Then you'll have to lump in nearly every corporate e-mail deployment on desktops/laptops, because almost none of them use built-in e-mail clients.