What's with all the negative comments? I don't know much of her music, but I definitely have a respect for her work regardless of if it caters to me extremely. To be honest I think she represents the creative side of Mac functionality pretty darn well. This is a good move.
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Apple Pays $25 Million for Billie Eilish Documentary Headed for Apple TV+ Rather Than Apple Music
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20 year Challenge....
1999: Goths are counter culture
2019: Goths are mainstream culture
1999: Goths are counter culture
2019: Goths are mainstream culture
Who is Billie Eilish besides someone who didn’t know who Van Halen was?
Apple entered the market to make money, not fund R&D. Or fund other things. They can afford anything they want to already. They’ll do whatever’s profitable. Their media interests need to support themselves, or there’s no point.
The idea that this money could be spent on devs etc is funny. Apple hire a lot of developers, what are we suggesting the new ones do?
All your questions are easily answered when you think about the fact that we are talking about a "society" that has made the Kardashians so mighty and powerful... Literally all of them...
$25m for ... documentary? Like, for a DOCUMENTARY??! Are they filming it with solid gold cameras or setting up entire city scape sets for this thing? It's self promotion for the artist, so her income from it should be minimal and off the earnings later.
Apple really knows how to buy a luxurious catering spread while losing the script.
If they aren't throwing money down the drain on re-re-heated talent doing insipid stories based on neotrash, they are doing ultra-expensive documentaries. Nice.
Apple really knows how to buy a luxurious catering spread while losing the script.
If they aren't throwing money down the drain on re-re-heated talent doing insipid stories based on neotrash, they are doing ultra-expensive documentaries. Nice.
I have absolutely NOTHING against Billie Eilish, but Apple’s obsession over her at the Billie Eilish Awards and now this... cringeworthy.
$25m for some DSLR footage made for Instagram, woof.
$25m for some DSLR footage made for Instagram, woof.
Not instead of. If you actually think that Apple has so little money that they can’t walk and chew gum at the same time, you need to wake up. If otoh your comment was code for not caring for this proposed show, just say so because may of us agree.
I really like Apple and am willing to be open minded and forgiving about choices that I don't like (the notch, loosing magsafe, etc...) because of the overall direction of the company (as both a customer and an investor) but more and more the shows they are buying, producing and offering seem to be only for one very very very narrow slice of America, and it's annoying as a customer and concerning as an investor.
Goth adjacent, certainly, but not really “Goth.” Mainstream youth culture just seems to be mix and match whatever suits, and I actually kind of love it! Lots of space for creativity.
Didn’t even know about her until I read an article this morning here. Went to check out her music and I must say, you’re not far from the absolute truth.
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And where is the money for entertainment coming from? The buyers of hardware!!
Who is Billie Eilish? If only that money had been spent on fixing bugs in iOS, MacOS, and newer iMac designs.
This is a crazy amount of money for a documentary. Especially for a documentary that’s designed to promote an artist/brand. Very few documentaries have sold for this amount. In fact, Planet Earth I, the most successful nature documentary of its time, had a budget of less than $15 million—and it took five years to film. Adjusted for inflation it would still cost less to make than what Apple just paid for this factual advertorial.
Why does it matter what age she is? As long as the music is well liked age really shouldn’t play any part in the equation.
Because teenagers never did anything worth while in the music busines?
https://www.udiscovermusic.com/stories/young-musicians-classic-albums/
Give it a decade or two, and we’ll find out if this was a good choice or not
Good choice on Apple. Billie is huge right now and basically almost any YouTube video of her gets millions of views in days. She's insanely creative and unique but also super genuine, and she's huge for teens and people in their 20s. I'd sign up for Apple TV+ to watch this.
While I personally could not care less about her music or documentary, I realize I am not the target market for either. From what I have read, she is very popular and it makes good business sense for Apple to cater to a broad range of customer demographics so I don't view this as a waste of resources at all. I really want Apple TV+ to be successful and I have no doubt Apple knows what they are doing business wise paying top dollar to produce such content for their new service.
You do realize this has been going on since there was "entertainment" right?
Just another dime-a-dozen, cookie cutter, manufactured starlet.
I would rather see Apple put the money into smaller independent TV shows. Ellish is a flash in a pan and will not be around 3 years from now.
Young artists today never smile. They look tortured. They look lost. They look tired. They look as if their lives have already been stolen so they compose angry lyrics to escape.
This is all this forum is anymore is negative, hateful comments. I miss the old days of Macrumors.
Her sound is unique, and her I can appreciate why people were drawn to it. I don’t personally care where she came from, but fandoms likely do. I’d be more interested if this was filmed between two platinum selling albums with the focus being how she maintained her unique style while still producing fresh content.
I do hope her the best but so far she is just the 2019 Lorde.
I do hope her the best but so far she is just the 2019 Lorde.
This is entirely new. No generation of artists have ever been described this way.