I tend to notice that people who dislike Cook have never worked a technical job in their life and don't understand how amazing he has done with maximizing profits without hurting the consumer. People want to buy Apple products more than ever.
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#CookMustGo Campaign
- Thread starter ahmede
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So taking your own advice "Doing a search on MC Rumours you will discover a LARGE number of Threads where many users are experiencing problems from poor battery life , overheating , product recalls ......from the Jony Ive era products.
Bottom line is that Apple today hardware are a step above what it was 10 years ago
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After the M3 Macs, iPads, iPhones get released I am curious to see what happens next?
I think Apple Technology will either slow down or halt.
By Then I think Tim Cook will retire.
This way he has a good record.
I don't think he will stick around after 3nm chips are released.
I don't think they can keep the party going after that.
I think Apple Technology will either slow down or halt.
By Then I think Tim Cook will retire.
This way he has a good record.
I don't think he will stick around after 3nm chips are released.
I don't think they can keep the party going after that.
Tim Cook’s decade at Apple makes him the most successful “successor CEO” ever
Tim Cook’s decade at Apple makes him the most successful “successor CEO” ever
Dedication, attention to detail and an instinct to do the opposite of what Steve Jobs might have done earn him that accolade
If line goes up, Cook doesn't go anywhere.
If line goes down, Cook maybe goes.
That is how it works. It can take years of bad user experience before line starts going down and Cook heads through the door.
Apple has a lot of credit with people earned through years of good experience, and it will take some time to spend all that credit.
If line goes down, Cook maybe goes.
That is how it works. It can take years of bad user experience before line starts going down and Cook heads through the door.
Apple has a lot of credit with people earned through years of good experience, and it will take some time to spend all that credit.
The people on this exact forum 12 years ago didn’t think so…
Mac OS X Lion Developer Preview 2 Brings New Look for iCal
As noted in our forums and by 9 to 5 Mac, Apple's new developer build of Mac OS X Lion offers a new look for iCal bearing a stronger resemblance...
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Oh yea, lots of folks were pretty fed up with the skeuomorphism. How easy it is to forget.The people on this exact forum 12 years ago didn’t think so…
Check out those comments.Mac OS X Lion Developer Preview 2 Brings New Look for iCal
As noted in our forums and by 9 to 5 Mac, Apple's new developer build of Mac OS X Lion offers a new look for iCal bearing a stronger resemblance...
Fed up with it?
it was the 2011 equivalent of the System Settings application, people would not stop talking about how much they hated it.
And then Forstall went on to continue to create fabulous user friendly GUI’s for… no one.
I know that you are alluding to the story that Elon Musk wanted Apple to buy Tesla and that he (his Muskness) would then run Apple.
I do not know if that really was what was said (as another story says Musk's email was never replied to)
But yes, Musk should be kept as far away from Apple as possible.
..you mean continuing to milk the cashcow?
No in fairness, he did an amazing job of improving efficiency, in particular in production and supply chain.
Which is why he got to where he is today, but then that is where his skills lie and he should stick with it.
He knows HOW to turn a prototype into a final and profitable product, but he does not have the ideas. Someone else has to come up with those.
And yes, to replace Steve Jobs is impossible but there has to be someone who is better at having visions than just making new versions of the same and same without having a direction in which to go.
That’s because the industry is filled with uncreative CEOs like Tim Cook who have no originality and just hop on the bandwagon of whatever happens to be the flavor of the day, which in this case is flat design.
This is silly. Flat design became the current industry flavor because Jony Ive decided to implement it. In other words, Cook let his design team lead design. Like a good CEO would.
By that train of logic, Steve Jobs was a bad CEO because he had originality and didn’t merely copy the current trend of the day.
“Flat design became the current industry flavor because Jony Ive decided to implement it” is incorrect. Flat design became the current industry flavor because Microsoft first implemented it in their Zune device, then in Windows 8, and then in Windows Phone. After that, Google decided to copy Microsoft and switch to flat design. After that, other smaller companies (including some startups) implemented flat design. It was only after that that Jony Ive decided to implement it. Ive jumped on the bandwagon.
If Tim Cook had any taste and originality, he would’ve stopped Ive from implementing it. (Unlike Jobs, Cook failed at doing his job to keep Ive’s worst tendencies in check.) Apple’s skeuomorphic design was first implemented by Apple (with the LISA) and painstakingly refined with improvements for around three decades, serving to improve user-friendliness to provide the most intuitive user interface.
Cook didn’t care about any of that because he is a mediocre MBA suit who is focused on money above user experience. That is another reason why #CookMustGo.
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I think Tim Cook is doing a good job balancing the needs of end users with his own internal KPI of making record profits for the company. Not to mention that Apple sells hardware, which meant that their products still need to be good enough to entice customers to pay a premium for, which means that Apple actually can't afford to rest on their laurels at all. This is in contrast to Microsoft, which already had a largely captive audience in the form of numerous enterprise companies locked into windows, office and azure cloud storage, so their offerings don't actually have to be very good in order to retain customers, because where else where they going to go?
The thing with Steve Ballmer is that he was also responsible for making numerous bad bets that led to Microsoft lagging behind Apple. There's that infamous video of him mocking the iPhone (which demonstrated how out of touch he was). He joked about how the MBA didn't have a cd-drive openly in an interview. He pushed windows phone hard, to the extent of withholding office from the iPad (which would in turn give users 4 years of getting used life without office, and realise that it wasn't all that indispensable). Windows 8 also happened under his watch, as did the slew of horrendously bad windows tablets that followed. It was just one bad bet after another.
The two are nothing alike.
I will argue that firing Scott Forstall was perhaps one of the wisest moves that Tim Cook made early in his leadership of Apple.
Every revolution in history has been like this.
Tim Cook is nothing like Steve Jobs, so it's ridiculous to assume that he is expected to run the company in the exact same manner. He has his own leadership style, got rid of the people who would pose a threat to the culture of the company, and it looks like we are better off for it.
I am sorry, but people who think that Tim Cook should have somehow attempted to retain Scott Forstall clearly don't know history, don't understand business, and don't get Apple.
Of course, if he really has more to do/say in tech, no one is keeping him from starting his OWN tech company. That is, IF he’d be considered a creative CEO… and at this point only he’s at liberty to say. And, what he’s said, by his actions is “I enjoy producing plays”.
Anyone who’s fire for technology can be completely shut down at the first sign of troubling times is not someone that’s really suited for leading any tech organization. Forstall might have looked at the scissor switches and went “That’s it, we’ll never recover from that, I’m shutting down the company and I’m going to go produce plays!”
do not understand how the evolution of a product works?
First of all, even under jobs, Apple had plenty of looks. It wasn’t like he came up with skeuomorphism one day and stuck with it entirely.
There was the platinum look of macOS 8, the pinstriped covered aqua of Chita through jaguar, the brushed metal of Panther and Tiger, the discontinuation of all of that nonsense in leopard, then the leather calendars and green felt of lion and mountain lion.
And no, just because the skeuomorphism lathered designs went out of fashion shortly after his death doesn’t mean that he was wrong. When the iPhone and iPad first launched, it made tons of sense to try to introduce them using analog objects. And at the time, these were seen as fun and user friendly interfaces, for the phone and iPad.
Then, when they made the decision to bring all of this over to the Mac, where it made a lot less sense, they were rightly criticized for it.
And when they just started making outright bizarre, nonsensical decisions with absolutely no use or benefit, like the Reel to Reel animation in the Podcasts app or the “looks like a real life book, but doesn’t act like a real life book” contacts app, these forums and pretty much any Apple centric website was filled with people calling them out for it.
By this time, the iPhone was going on six years old and the iPad had already become a product that was everywhere, people knew how to use them. They didn’t need cheesy app designs to get around anymore.
And they especially didn’t need these on the Mac, which had existed for 30 years.
Things change, Steve also introduced the iPod as CEO and that’s very much not relevant anymore.
Yup, and Jobs wasn't afraid to change when he thought the situation warranted it. I very much remember him proclaiming "nobody reads [books] any more," only to introduce iBooks app and start selling books through the iBooks store the very next year. Nobody knows what exactly Steve Jobs would be doing now if he were still alive. He may have kept the skeuomorphism, or he may have gotten on the flat design band wagon. There's just no way to tell.
And sometimes, he didn’t change and was pushed into success.
IE: the “iMac” name, iTunes for Windows, AppStore for the iPhone and a mini iPad.
Would the iMac have been as successful if Steve Jobs got his way and it was called the “MacMan”?
Would the iPod have become the cultural phenomenon it became if it remained Mac only?
Would the iPhone be even close to what it is now if the AppStore wasn’t introduced?
The iPad Mini was introduced after his death, but reports are that he only became convinced of its utility literally weeks before he resigned.
Beyond all of those important and valid points, I think the other key reason Ballmer is commonly derided by the tech community is that he was... for lack of a nicer term, a little embarrassing as a CEO.
Cook is a pretty calm and subdued guy, and is pretty happy fading into the background while employees take the spotlight during product launches and events. If Cook changes it up this year and starts off WWDC by running around in circles on stage, completely red in the face and sweating buckets, jumping up and down and hollering wildly with excitement, I think Cook's online reputation would become much more like Ballmer's
Many people in this world have never used a smartphone nor a computer. This is especially true in Third World countries that are still developing. Even in First World countries like the U.S., many elderly people have still not used a smartphone nor a computer.
Steve Jobs cared that people like them would also have user-friendly experiences when starting out with computers and smartphones. Tim Cook is oblivious to that, which is another reason why #CookMustGo.
Even for many of us experienced folks, it’s just enjoyable to see the care and high craftsmanship that goes into skeuomorphic design. It’s fun. With flat design, no craftsmanship is needed because practically anyone can do it. These days, professional designers are often not used for many flat design icons, webpages, etc.
For the people that like flat design so much, why don’t they just go back to using a non-GUI OS with a command prompt? It doesn’t get any flatter than that.
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