There is no such thing as an Apple product today that is 5 years ahead without going into battery service. None.
Considering that for tax reasons in some countries 5 years is the minimum period to go into amortization of the asset it is perfectly understood to whom Apple is coming what: disposable products to disposable consumers.
And you want to demonstrate with financial successes the goodness of the products: the quality of the products is seen by those who work there and you have much longer than a quarter to test the skills and quality of the company.
Do competitors suck? Who cares? I am not a competitor's customer.
What is the replacement time of a consumer Mac laptop or iPad? Does it come at 3 years old? The company would be satisfied if it were 24-30 months.
What is the replacement time of a professional Mac laptop or iPad? Does it reach 4 years old? The company would be satisfied if it were 36-42 months old.
The iPhone battery loses 1% charge per month, in 12 months it is 88%, in less than 2 years (which in some states is the warranty period) it is to be replaced, why? At what price? At such a price that those who want to keep it for two years and more must subscribe to AppleCare.
iOS 15 (but it's like that for every release) released in October (because then you have to see when the new products are really in the hands of customers) in April had reduced its execution, its speed, by 10% on the iPhone 13 (mini, Pro, Pro Max), which was the iPhone presented 6 months earlier, the last available. In 2 larger releases how much does the device slow down? Why?
Not to mention the glued products, iPad, Apple Watch, AirPods, Pencil, where to replace the battery means to replace the product, again AppleCare otherwise it is better to buy the new one, why?
This is the healthy company, which dominates the market, let alone the unhealthy ones.